Mind Tricking Sales Letters

Written by Pavel Lenshin

Continued from page 1

Solicited testimonials? Are they objective and true? Are they informative forrepparttar visitor? Could you find a natural or negative testimonial in someone's sales letter? Maybe one or two inrepparttar 127559 entire internet just because of unprofessional author. So why everyone tells you, that testimonials are so important? Simply it is another psychological trigger torepparttar 127560 mind. Want to build credibility? Great! Publish unsolicited clients' feedback. If there is no any, think about improving your offer rather than bribing your customers to write a testimonial for you.

I see strong tendency towards hype, tricks and nonsense only to force a visitor to buy. It will not be a big surprise if I soon encounter an ad with 20 supporting testimonials telling me that if I buy particular book today, then tomorrow I will construct a jet-plain. That's why there is an army of disappointed people who have bought 150 ebooks and simply don't know what to do and what they need them for.

The roots of that marketing garbage lie atrepparttar 127561 bottom ofrepparttar 127562 competition. When hundreds of sellers try to promoterepparttar 127563 same product usingrepparttar 127564 same web-page,repparttar 127565 competition becomes so fierce that it is almost impossible to market without advertising fraud.

In order to profit you should make your offer as unique as possible. No more, no less.

Make your offer to be addressed torepparttar 127566 buyers' side, don't force them (using marketing hype) to buy product that you know is not good enough or fake at all. To my mind,repparttar 127567 best way is to inform your customer about his/her benefits along withrepparttar 127568 features, not instead. Letrepparttar 127569 customer choose what features are really beneficial, and what aren't. Only that way can be fully objective in relation to your customer. Given you're having great offer, full customer satisfaction is what will make your business literally explode.

Be honest. The result of selling one more hype product is temporal, integrity and honesty with people you are dealing with is for entire life. Decide what is more important to you.

Internet is our home. Let's make it clean and shining.

Pavel Lenshin is a publisher of NET Business Magazine, professional web-developer and CEO of: - http://ASBONE.com/ - informational portal and provider of discounted internet services for entrepreneurs, including internet access, web-design and hosting; - http://InfoAlchemist.com/ - a must-have business library.

Small Business Q & A: Don't Fall For The Latest Internet Identity Theft Scam

Written by Tim Knox

Continued from page 1

Identity theft is what's known as "a knowledge crime," which means thatrepparttar criminal doesn't have to break into your house to rob you blind. If you have a bank account and a social security number, you are susceptible to identity theft.

While most people are familiar with identity theft, most business men and women never think about it happening to them, at least on a professional level. Consider this: if a criminal can learn your business checking account number orrepparttar 127558 number of your company credit card, they can steal far more from your business than if they had simply knocked downrepparttar 127559 door and carted off your desk.

The Internet aside, most business and personal identity theft is stillrepparttar 127560 result of stolen wallets and dumpster diving. You should guard your business records closely and be very careful what you throw away. Stop and think for a moment what a criminal might find inrepparttar 127561 dumpster behind your office.

There's a good chance that dumpster has, at various times, contained scraps of paper with your social security number, driver's license number, credit card number, old ATM cards, telephone calling cards, and other pieces of vital business information like bank statements, invoices, and purchase orders. A dumpster-diving thief could literally rob your business blind in a matter of hours.

Here are a few ways to protect yourself from business and personal identity theft.

Never give out your first name, last name, business name, email address, account passwords, credit card numbers, bank account information, PIN number, social security number, or driver's license number.

Change your online account passwords every 30 days. Believe it or not, a hacker who steals your personal information can guess your online account passwords in about two minutes. If your Charles Schwab online account password is your birthday orrepparttar 127562 name of your first born or family pet, count on a hacker cracking that code faster than you can say "Bill Gates."

Never provide personal information in response to an email or telephone call. Just because someone calls and says they are from Dunn & Bradstreet and need to confirm your business information does not mean they are really from Dunn & Bradstreet.

Never give your business credit card number overrepparttar 127563 phone to place an order with someone who has called you unsolicited. If you are interested in what they are selling get their number, check out their company, then call them back to placerepparttar 127564 order.

If you think that you have becomerepparttar 127565 victim of identity theft or think someone is trying to steal your identity or personal information you should report them immediately torepparttar 127566 Federal Trade Commission. You will find more information on their website at http://www.consumer.gov/idtheft/. For more information on what to do if identity theft happens to you visit http://www.privacyrights.org/fs/fs17a.htm.

So, if you ever receive an email from PayPal, Amazon, eBay, or any other ecommerce website asking you to update your account information by email you can pretty much betrepparttar 127567 farm that it is a scam.

Here's to your success.

Tim Knox, Founder For more information on starting your own online business visit http://www.dropshipwholesale.net,repparttar 127568 website for online entrepreneurs.

Tim Knox as the president and CEO of two successful technology companies: B2Secure Inc., a Web-based hiring management software company; and Digital Graphiti Inc., a software development company. Tim is also the founder of dropshipwholesale.net, an ebusiness dedicated to the success of online entrepreneurs. http://www.dropshipwholesale.net http://www.smallbusinessqa.com

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