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• Send them a thank you note?
• Give/send them an Artist Pack (folder with you Bio, Artist Statement, Resume, and other information about you and your work)?
• Add them to your database? How? When?
• Follow up with them regularly? How often? In what way(s)?
• Invite them to your events?
• Send event announcements?
• Send holiday cards?
• Ask them for referrals?
Chances are, if you have a 'system' for doing things, you'll be more consistent. And that's likely to make your business stronger.
2 - Let people know where you keep things
Okay, I actually do need to be around for some things - for example, my 1:1 telephone coaching sessions.
But other processes don't need me at all. Take, for example, my book, "187 Tips for Artists."
• It's already written, already published
• Website's up
• Advertising (googleAdwords) is in place
• Orders are moving smoothly through online booksellers, my website/shopping cart, retail outlets
• Revenue is automatically deposited in my business account
So what's problem? Once again, I'm only person right now who knows how this works.
Unless I write down my 'book-selling' system - and let someone know where to find it - if I'm not around, my book sales come to a screeching halt.
I've put way too much work into book to allow that to happen. So I'm writing - and will soon be sharing - exactly how my 'book-selling' system works, and how to keep it working without me.
So that's point of this section: Writing your systems is just first step. You also have to let a trusted colleague (or assistant, or family member, or friend) know where they are - and how to use them.
3 - Automate and delegate
One of coolest benefits of writing out your systems and procedures is that you'll see places that you can automate ... or delegate.
Yep. That means less work for you!
Looking back at my procedures for new clients, for example, it's pretty clear that I don't need to do everything myself.
For starters, I could ask someone else to put together and mail Welcome Packs for me. That could be a half hour or so every time I add a client.
And where does automation come in? Wherever possible, I say. Case in point, I used my automated broadcasting system to send out this month's newsletter.
I couldn't do it myself, because I was on vacation.....
Best-selling author and coach Kathy Gulrich helps clients get from 'idea' to 'action' to 'results' more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business.
In a nutshell,Kathy is all about taking action - and getting exceptional results. Learn more at http://www.smARTbusinessCoaching.com