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C] Broader RSS integration in Microsoft's tools will enable for additional RSS uses, far beyond basic content delivery in form of stories, podcasts and products. Marketers and developers will be able to deploy rich interaction applications to make communication and business/personal interaction more fluent, easier and more effective. In essence, for many advanced marketers capability of marketing with RSS will mean their either “in” or “out” of game.
D] This is now official. Marketers need to start taking lead and implementing RSS feeds accross all their communicational innitiatives, from PR to direct marketing and sales.
And to top all of this, Google just recently started serving Google AdSense ads in RSS feeds as well.
The deeper meaning behind this is four-fold:
A] The new "program" is perfect opportunity for RSS publishers to monetize their RSS feeds. With inclussion in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.
B] This is yet another reason for publishers to start publishing their content via RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With low-cost aspect of RSS, we can expect a flood of new publishers to set-up RSS feeds of their content to generate additional AdSense clicks.
C] With RSS ads included in feeds, more advertisers will become aware of RSS and its marketing potential.
D] Using RSS advertising publishers are now not only creating an additional revenues source, but are in fact making sure they don't lose ad revenue opportunities.
We used to refer to RSS as future. Well, that future is now. If you’re not ready to start marketing with RSS, time just might run you over. As well as your competitors …
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa10