e.g. this article is ‘about’ meta tags, a good title would be:-

Title Tag “Meta tags and how to use them” Description “Meta tags, their content use by Clare Lawrence” Keywords “Meta tags, title tag, description tag, keyword tags, copy text,”.

Don’t fall into trap of thinking that meta tags can boost your sites ranking alone.

To get a good search engine result placement or SERPS you need:-

- Good content, relevant to your chosen key phrases. - Links on related theme sites. - Meta tags, particular title tags.

Note Tags are third on list and a long way behind content and linkage.

For this reason link web masters often see exchanging links as hard work!

Link location – some SEO writers also believe there is an advantage to being towards top of page containing your link (or backlinks as links from external sites are known), this may be correct as Google does treat headers and title as being of more importance than footers etc. The logic being that in same way as a newspaper reader will often scan headlines and first couple of lines of copy so do user of websites.

Using SEO copywriting

Search Engine Optimisation (SEO) copyrighting is process of writing web friendly text. This means for example using your keywords in right “density” and using words in tense and combination that a user may enter them into a search engine.

By developing text in this way, it is also possible to incorporate text that will allow you to link directly from body of your text.

This means your site is providing relevant content and at same time your giving yourself more pages on your site potential to contain links, which can be used for promotional purposes.

Interesting in seeing how your site is currently optimised? We have a number of SEO tools , which you might find interesting.

Anchor text

This is becoming ever more important– some say THE most important feature. The use of anchor text is one biggest boosters to keyword searches. Consider following: -

A) To visit our partner Domain names partner click here B) Click here: Domain Names to visit our partner.

Which is best? Assuming pages are otherwise same Page Rank wise?

B) Is clearly better because search engine now associates www.discountdomainsuk.com with phrase domain names (the top phrase in domain name market) with site rather than word “here”.

Summary

Embedding text links is most valuable method of linking. It keeps links at a pretty low number, so dilution is not a problem. It also will award a bonus for keywords used in anchor text. If anyone offers you a link and asks how you would like it to shown up you now know how to reply!

Clare Lawrence is CEO of Discount Domains Ltd – A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.com Clare can also be contacted on clare@discountdomainsuk.com.