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Meta Tags- What Are They and Which Search Engines Use Them?Written by Richard Zwicky
Continued from page 1
Even if you ensure you have completely relevant Meta Tags, some search engines will still ignore them. But better they ignore them, than they ignore your whole site because they suspect something is less than above board. Never hope that having Meta Tags will make difference in all search engines; nothing is a substitute for good content. But in cases where engine depends on that content, it may be only thing that does work for your site. So How To Use The Meta Tags? Meta tags should always be placed in area of an HTML document. This starts just after tag, and ends immediately before tag. Here’s how most basic set should look:Search Engine Optimization Software - Metamend< itle> <meta name="description" content="Metamend search engine optimization ...."> <meta name="keywords" content="search engine optimization marketing promotion software ..."> <meta name="robots" content="index,follow"> Always make sure that your meta tags do not have any line breaks, otherwise<IMG height=12 src="/the2.jpg" alt="repparttar 127990"> search engines will just see bad code and ignore them. You should also avoid use of capitals in your code (html5 standard) as well as repetition of terms within<IMG height=12 src="/the2.jpg" alt="repparttar 127991"> keywords tag.<p>What Goes Into a Meta Tag? For<IMG height=12 src="/the2.jpg" alt="repparttar 127992"> Description tag: <meta name="description" content="a description of that specific web page">; Many search engines will display this summary along with<IMG height=12 src="/the2.jpg" alt="repparttar 127993"> title of your page in their search results. Keep this reasonably short, concise and to<IMG height=12 src="/the2.jpg" alt="repparttar 127994"> point, but make sure that it’s an appropriate reflection of your site content.<p>For<IMG height=12 src="/the2.jpg" alt="repparttar 127995"> keyword tag; <meta name="keywords" content="a list of key words or terms about<IMG height=12 src="/the2.jpg" alt="repparttar 127996"> page"><p>Keywords represent<IMG height=12 src="/the2.jpg" alt="repparttar 127997"> key terms that someone might enter into a search engine. Choose only relevant keywords. If<IMG height=12 src="/the2.jpg" alt="repparttar 127998"> terms are going to appear in your keywords tag, they must appear in<IMG height=12 src="/the2.jpg" alt="repparttar 127999"> content of your site, or be a synonym to a term on your site. Most search engines compare your meta content with what is actually on your page, and if it doesn’t match, your web site can get penalized, and suffer in search results.<p>for<IMG height=12 src="/the2.jpg" alt="repparttar 128000"> Robots tag <meta name="robots" content="index,follow">;Many web pages have this tag wrong. An example of<IMG height=12 src="/the2.jpg" alt="repparttar 128001"> wrong usage is content="index, follow, all" - wrong because some spiders can't handle spaces between<IMG height=12 src="/the2.jpg" alt="repparttar 128002"> words in<IMG height=12 src="/the2.jpg" alt="repparttar 128003"> tag or<IMG height=12 src="/the2.jpg" alt="repparttar 128004"> word "all". Most engines by default assume that you want a web page to be indexed and links followed, so using<IMG height=12 src="/the2.jpg" alt="repparttar 128005"> wrong syntax can actually result in<IMG height=12 src="/the2.jpg" alt="repparttar 128006"> spider coming to<IMG height=12 src="/the2.jpg" alt="repparttar 128007"> wrong conclusion and penalizing, or worse, ignoring<IMG height=12 src="/the2.jpg" alt="repparttar 128008"> page outright. If by chance you do not want your links followed, or<IMG height=12 src="/the2.jpg" alt="repparttar 128009"> page not indexed, then you would substitute "noindex" and or "nofollow" into<IMG height=12 src="/the2.jpg" alt="repparttar 128010"> tag.<p>With<IMG height=12 src="/the2.jpg" alt="repparttar 128011"> Internet growing at a rate of over 8,000,000 new pages per day, and<IMG height=12 src="/the2.jpg" alt="repparttar 128012"> search engines adding a fraction of that number, Meta Tags are a common standard which can reasonably ensure a measure of proper categorization for a web site. So, always ensure that you cover all<IMG height=12 src="/the2.jpg" alt="repparttar 128013"> bases, and use completely relevant terms in properly structured Meta Tags. Using tags properly will pay dividends in<IMG height=12 src="/the2.jpg" alt="repparttar 128014"> short and long term. After all, using them properly only helps<IMG height=12 src="/the2.jpg" alt="repparttar 128015"> search engines, which means they will send you more qualified traffic - customers. <br><img src="images/ata.gif"><br>
<p>Richard Zwicky is a founder and the CEO of Metamend Software & Design Ltd., www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, along with their phraseological and context sensitive search technologies. <br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Where on Earth is your Website?</h2><font size="2">Written by Robert McCourty</font><br><br><script type="text/javascript"><!--
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<font size="2"><br>Continued from page 1<br><p>Let's look at it from<IMG height=12 src="/the2.jpg" alt="repparttar "> other end of<IMG height=12 src="/the2.jpg" alt="repparttar 127982"> spectrum. The end user approach. Let's say you're vacationing in a new city for<IMG height=12 src="/the2.jpg" alt="repparttar 127983"> first time. Once you get settled into your Hotel room, what's<IMG height=12 src="/the2.jpg" alt="repparttar 127984"> first thing you want to find? Restaurants? Bank machines? Stores? So you pull out your hand-held, wireless, device, log onto<IMG height=12 src="/the2.jpg" alt="repparttar 127985"> web and search for "Italian Food in San Francisco." Five Hundred results come back so you click<IMG height=12 src="/the2.jpg" alt="repparttar 127986"> new "location" feature on your hand-held (which knows exactly where you are) and ten Italian restaurants, who were smart enough to code their web sites with GIS data, light up on<IMG height=12 src="/the2.jpg" alt="repparttar 127987"> screen. Guess which restaurants didn't get selected? The other four hundred and ninety. Starting to get<IMG height=12 src="/the2.jpg" alt="repparttar 127988"> picture?<p>How does this affect you and your web site marketing? GIS Latitude and Longitude co-ordinates will soon be a must have on every web site operators and web developer's list and an absolute necessity for anyone wishing to trade good and services via<IMG height=12 src="/the2.jpg" alt="repparttar 127989"> Internet. This data may relate to<IMG height=12 src="/the2.jpg" alt="repparttar 127990"> physical location of<IMG height=12 src="/the2.jpg" alt="repparttar 127991"> web site or where<IMG height=12 src="/the2.jpg" alt="repparttar 127992"> site is being served from (if applicable) or where <IMG height=12 src="/the2.jpg" alt="repparttar 127993"> actual business represented by<IMG height=12 src="/the2.jpg" alt="repparttar 127994"> site is physically located. There may be multiple web site locations and coding involved, if for example, you have a franchise with multiple locations, each location will probably need a page of it's own with<IMG height=12 src="/the2.jpg" alt="repparttar 127995"> correct corresponding location data. If you run a home-based business, I doubt if<IMG height=12 src="/the2.jpg" alt="repparttar 127996"> co-ordinates to your living room are going to be necessary, but you should provide<IMG height=12 src="/the2.jpg" alt="repparttar 127997"> latitude and longitude of<IMG height=12 src="/the2.jpg" alt="repparttar 127998"> closest city or town. Large corporations such as banks may want to code<IMG height=12 src="/the2.jpg" alt="repparttar 127999"> exact location of every automated teller machine across<IMG height=12 src="/the2.jpg" alt="repparttar 128000"> country. Industry standards and<IMG height=12 src="/the2.jpg" alt="repparttar 128001"> methods of serving out this data are still in<IMG height=12 src="/the2.jpg" alt="repparttar 128002"> development phases but it's a safe bet to assume there are plenty of people working on<IMG height=12 src="/the2.jpg" alt="repparttar 128003"> solutions right now and given<IMG height=12 src="/the2.jpg" alt="repparttar 128004"> speed of technology, implementation will probably be much sooner than later. Give yourself an edge. Find out where in<IMG height=12 src="/the2.jpg" alt="repparttar 128005"> world your web site is...before your web site is nowhere to be found. <br><img src="images/ata.gif"><br>
<p>Robert McCourty is a founding partner and the Marketing Director of Metamend Software and Design Ltd., a cutting edge search engine optimization (SEO) and web site promotion and marketing company. Scores of Metamend Client web sites rank near or on top of the search engines for their respective search terms. http://www.metamend.com/ <br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td> <a class="mlink" href="Meta_Tags-_What_Are_They_and_Which_Search_Engines_Use_Them-27983.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!--
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