Meta Tags- What Are They and Which Search Engines Use Them?Written by Richard Zwicky
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Even if you ensure you have completely relevant Meta Tags, some search engines will still ignore them. But better they ignore them, than they ignore your whole site because they suspect something is less than above board. Never hope that having Meta Tags will make difference in all search engines; nothing is a substitute for good content. But in cases where engine depends on that content, it may be only thing that does work for your site.
So How To Use The Meta Tags? Meta tags should always be placed in area of an HTML document. This starts just after tag, and ends immediately before tag. Hereís how most basic set should look:Search Engine Optimization Software - Metamend< itle> Always make sure that your meta tags do not have any line breaks, otherwise search engines will just see bad code and ignore them. You should also avoid use of capitals in your code (html5 standard) as well as repetition of terms within keywords tag.
What Goes Into a Meta Tag? For Description tag: ; Many search engines will display this summary along with title of your page in their search results. Keep this reasonably short, concise and to point, but make sure that itís an appropriate reflection of your site content.
For keyword tag; page">
Keywords represent key terms that someone might enter into a search engine. Choose only relevant keywords. If terms are going to appear in your keywords tag, they must appear in content of your site, or be a synonym to a term on your site. Most search engines compare your meta content with what is actually on your page, and if it doesnít match, your web site can get penalized, and suffer in search results.
for Robots tag ;Many web pages have this tag wrong. An example of wrong usage is content="index, follow, all" - wrong because some spiders can't handle spaces between words in tag or word "all". Most engines by default assume that you want a web page to be indexed and links followed, so using wrong syntax can actually result in spider coming to wrong conclusion and penalizing, or worse, ignoring page outright. If by chance you do not want your links followed, or page not indexed, then you would substitute "noindex" and or "nofollow" into tag.
With Internet growing at a rate of over 8,000,000 new pages per day, and search engines adding a fraction of that number, Meta Tags are a common standard which can reasonably ensure a measure of proper categorization for a web site. So, always ensure that you cover all bases, and use completely relevant terms in properly structured Meta Tags. Using tags properly will pay dividends in short and long term. After all, using them properly only helps search engines, which means they will send you more qualified traffic - customers.
Richard Zwicky is a founder and the CEO of Metamend Software & Design Ltd., www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, along with their phraseological and context sensitive search technologies.
Where on Earth is your Website?Written by Robert McCourty
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Let's look at it from other end of spectrum. The end user approach. Let's say you're vacationing in a new city for first time. Once you get settled into your Hotel room, what's first thing you want to find? Restaurants? Bank machines? Stores? So you pull out your hand-held, wireless, device, log onto web and search for "Italian Food in San Francisco." Five Hundred results come back so you click new "location" feature on your hand-held (which knows exactly where you are) and ten Italian restaurants, who were smart enough to code their web sites with GIS data, light up on screen. Guess which restaurants didn't get selected? The other four hundred and ninety. Starting to get picture?
How does this affect you and your web site marketing? GIS Latitude and Longitude co-ordinates will soon be a must have on every web site operators and web developer's list and an absolute necessity for anyone wishing to trade good and services via Internet. This data may relate to physical location of web site or where site is being served from (if applicable) or where actual business represented by site is physically located. There may be multiple web site locations and coding involved, if for example, you have a franchise with multiple locations, each location will probably need a page of it's own with correct corresponding location data. If you run a home-based business, I doubt if co-ordinates to your living room are going to be necessary, but you should provide latitude and longitude of closest city or town. Large corporations such as banks may want to code exact location of every automated teller machine across country. Industry standards and methods of serving out this data are still in development phases but it's a safe bet to assume there are plenty of people working on solutions right now and given speed of technology, implementation will probably be much sooner than later. Give yourself an edge. Find out where in world your web site is...before your web site is nowhere to be found.
Robert McCourty is a founding partner and the Marketing Director of Metamend Software and Design Ltd., a cutting edge search engine optimization (SEO) and web site promotion and marketing company. Scores of Metamend Client web sites rank near or on top of the search engines for their respective search terms. http://www.metamend.com/