6. Keep conversation light and fun. Don't bemoan your bad dating luck or how much you're dying to have children...immediately! Think of a first meeting as a cocktail party: you’re meeting someone new and talk is typically frivolous and casual. Discuss your work, where you were raised, any traveling you did recently. Based on your personal ads, you should already have some idea of what you have in common. If it’s your mutual love for Yankees or your record of never missing an episode of “Survivor,” talk about it.

7. Keep it casual and easy. Great ideas for a first meeting: grab some java at local coffee house, hit happy hour for a glass of wine and buffalo wings (then go home!), have an al fresco lunch where people-watching is ample (terrific for any lulls in conversation), or meet at dog park with your pooches in tow.

8. Don’t forget to have fun! Online dating, like any dating, is an adventure. Go with an open mind and you’ll do well. If nothing else, you’ll have great stories to tell your friends later.

Opt-in Email List

It's imperative that you obtain an opt-in email list that you can communicate with on a consistent basis. It's common knowledge that viewers need at least an average of seven exposures to a product before they buy. Getting your product in front of your viewers on a regular basis means increased revenue for you. It also allows you to make special offers, provide useful information and build credibility.

Develop Trust and Credibility

This is key to obtaining sales and repeat visitors. Your viewers must feel that you are trustworthy and know what you are talking about. Product reviews are a great way of developing trust. If you've developed a website for example, write about your experiences and what you recommend. Write reviews on e-books you've read or tools you have used. When doing so be sure to highlight negatives as well as positive.

Always include an 'about me' page. Be honest about how your started your business and how you ended up where you are today. Share your feelings and emotions. If you don't recommend something be sure to explain why not.

Offer something free on your site develops trust as well. E-books make great free tools. Offer free coupons if you have them. Create a sense of offering. Express that your website is there to help and educate your readers. Don't ever place emphasis on yourself. Be empathetic to your viewers by putting yourself in their shoes and understand their needs.

Always include a 'privacy policy' page. Your viewers need to be reassured that their privacy is your utmost concern. Don't ever sell or share anyone's email address. If you collect IP addresses explain what you use them for. If you collect email addresses assure your readers that they may opt-out at any time.

Invite your readers to communicate with you by also including your email, your business name, address and phone.

Superb Product Delivery

Nothing turns a visitor away faster than confusion in ordering process. Keep your order process easy and simple. Be up front about all costs including shipping costs.

If you state a product will be delivered within seven to ten days try to get it to them in five. People love it when you can beat their expectations.

Follow up with a client after delivery. Make sure they've received their product and if there is anything further you can do for them.