7. Find new target audiences for your products or services. For example, if you're selling coffee to stores try to also sell it to coffee shops.

8. Use phrase "invest in our product" instead of words buy or purchase. This makes prospects feel they're investing in their future if they buy.

9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".

10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.

A good way to set up your message is to start your initial message with a short statement referring to their request. I usually use something like in first part of message: "Hi Joe, thanks for requesting additional information regarding our autoresponder services." (refer to whatever type info they requested)

I think it is even a good practice to have subject line of first message refer to their request so that when they are scanning their email, it catches their attention. I have used something like this: "Hi Joe - Here is information regarding home business opportunities you requested".

I think also that if you have a series of messages going out over many days, that you should refer to prior message. Something like "Hi Joe, two days ago I sent you information regarding benefits of joining xyz business and today I wanted to highlight their great income plan."

It makes very good sense to tie messages together, I think it is very professional and can have a positive impact. You can even go extra step of ending a message with something like, "Well that is it for today Joe, my next message will highlight how we can work together to build your monthly income"

5. Use Personalization Tags

You will notice in examples above that I used "Hi Joe". Most if not all autoresponder services allow you to personalize your messages. Ours for instance has over twenty different tags you can use to personalize messages. The standard ones that I always use are first name and I always like to put date at beginning of message text.

I believe that personalizing messages will get more of them read and makes it sound more like a human being is contacting them rather than strictly a machine. Of course you have to make sure that you collect their first name when you have them subscribe to your autoresponder so that first name is in autoresponder data base so it can be merged into each message.

6. Don't Write A Book

The best way to use an autoresponder is to highlight benefits of your service, business opportunity, product, book, etc. Don't try to sell everything from your autoresponder messages. Tease prospect by giving them a little more in each message so that they will go to your web site and get details. You want them to click through to your site. Let your site do actual selling.

Nothing turns me off more than receiving a message that is four or five pages long with huge paragraphs and goes on and on. Plus some ISPs restrict size of emails going through their system so your prospect/subscriber may not even get all of it.

Remember that your mailings are a reflection of your professionalism and can go a long way to contributing to your success.