(b) You must be clear about postage and packing costs and whether VAT is included in prices shown on your website.

(c) You must provide a written confirmation of order following purchase, e.g., via email.

(d) You must allow a "cooling off" period of 7 working days for most goods. Certain exclusions do apply and include perishable and digital goods.

(e) You must inform your customers of their right to cancel their order with no loss other than return postage and packing.

Ecommerce Directive

(a) You must display name of your business, company registration number (or proprietor's name), geographical address (not PO Box number), contact information e.g., telephone number and email address, VAT registration number (if registered).

(b) You may refer to trade or professional schemes if applicable.

(c) You must provide clear information on price, tax and delivery to buyers.

(d) You must clearly display your site’s Terms and Conditions.

(e) You must acknowledge all orders.

(f) In commercial communication with your customers, you must clearly identify any electronic communication designed to promote your goods or services.

(g) You must clearly identify sender of all electronic communication.

(h) You must clearly define any promotional offers and qualifying conditions regarding these offers.

(i) If you send unsolicited emails, you must clearly identify them as unsolicited.

Other means of increasing Ecommerce Credibility

In addition to ensuring that you satisfy ecommerce regulations, you can gain extra credibility by:

• (a) Including verifiable testimonials.
• (b) Allowing payment via other means than online, e.g. via telephone or mail order.
• (c) Ensuring that all transactions that involve transfer of personal and payment details are secure (via SSL).
• (d) Ensuring that your shopping cart does not make following common mistakes:
• Call a shopping cart something else!
• Use a ‘Buy Now’ button instead of a ‘Add to Cart’ button
• Give no feedback that an item has been added to cart
• Force user to view cart after each added item
• Make user register before adding items to a cart
• Not provide a ‘Remove Item’ button

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