Continued from page 1
__Are customers normally cautious about buying your type of product or service, even offline?
Many people are still naturally hesitant to purchase anything online. So if you're selling something that they normally hesitate to buy in real world, then your challenges are compounded.
For instance, some people don't think services of a financial planner are necessary -- they might only make an appointment with one due to persuasion on part of family or friends. They discuss their situation with financial planner and make a decision about whether or not they feel they can work together.
Now imagine if a financial planner sets up shop online. He claims that he's wildly successful, and offers to help manage your money over phone or by email. Most would probably hesitate to take him up on offer -- without actually *meeting* him, viewing his office, etc. it's harder to gauge his honesty or credibility.
__Is there a market for your product, at price at which you intend to sell it?
This is what it all boils down to. There must be sufficient demand for your product at a price that allows you to earn a reasonable profit after all expenses are paid.
Be aware, too, that some audiences just don't tend to use internet much -- or they use it sparingly. For example, you will have a hard time if you target a bunch of retired folks who are terrified of technology, or low-income families who may not have access to a computer.
Obviously nothing can guarantee success of a business. However, careful thought and research can help you to build a thriving online business.
Angela is the editor of Online Business Basics, a practical guide to building an Internet business on a shoestring budget. If you're tired of hype and just want solid, down-to-earth information, then visit us now -- and in moments you can have access to loads of instantly useable tips, specifically chosen for beginners! http://onlinebusinessbasics.com/article.html