Billboards and signs should not be used as a direct way to lull people into using your product or service. These mediums should be used strictly to remind people that you are there and ready to serve their needs. Alone, a sign or billboard will not create much response, but used in conjunction with other methods, signs can generate a lot of impulse traffic that otherwise never would have come your way.

Using direct mail marketing can be a good tactic, but only if you are willing to stick it out for long run. One mailing of sales letters or ads isn't exactly going to superglue your message to someone's brain. If you used follow-up mail, and coupon mailings as supplements to your direct mail campaign, a bigger response will be seen.

Remember when we were discussing newspaper ads, and I said to try placing your ad outside classifieds section? Well, there does come a time and a place to ignore my marketing advice, and that is when you know that your targeted market will be looking for YOU. Yellow pages and classifieds can be a great way to catch people searching for your kind of business, with little effort involved.

Telephone and canvassing can be even more intimate forms of marketing, although they are more time consuming and tend to be a little trickier. After all, there are so many phone solicitors out there these days that you might not get a less than enthusiastic, if not downright rude response.

So how do you choose which of these methods to use? Try as many as you think you can effectively do a great job with, and that won't put you over your marketing budget. The more places you are seen, more business you can potentially attrac

(Pssst. Did you notice space for "." after link. When using your web site or email addresses in sentences, always put a space between punctuation. Example: mailto:youremail@yourisp.com . <-- Now your links will always be ready for clicks.)

Hype: Yep, last thing people want to see when looking through hundreds of ads per day is hype. You've seen ads, maybe you're even creating these monsters...

"Join TODAY, Make $5,000 By Next Monday!!! GUARANTEED!"

Forget it. No way, next please. You know, even if your program does work miracles, don't go screaming it around web. I want to see credibility. I want to trust you. Let me know how you can help me. Instead try something like:

"Attention: Incredible Breakthrough Guarantees YOU Extra Weekly Income"

That'll get my click!

Your ad copy: The most critical part of any ad campaign. Let me just say this, spend at least 50% of your time on your ad copy.

If a genie landed in your lap and granted you one wish to benefit your marketing, what would you wish for? To overcome your fear of writing articles? To master art of building web pages? Or how about ability to materialize million dollar ads, one after another, just like great copywriting pros.

Think about it. If you could create order-pulling ads and roll them out into millions of dollars in profits like pros do, would you have any marketing problems to speak of? I doubt it. You'd be one "rich" and happy camper.

Well, I'm going to wrap this one up, leaving you with these words...

You know old saying, "It's small things that count." When you're marketing on this wild and crazy web, even smallest of things can have a mammoth impact on outcome. With hundreds of millions of people online at any given time (and growing at such an alarming rate) Internet will gobble you up, and spit you back out if you're not paying attention.

So keep your eyes open and never stop learning.

"Information IS power!"