2. Micro level design (principal design or characterization) :

This is where details of design are worked out and are composed. This is stage of hard-core design. Most of technical resources and assets of enterprise are best utilized in this stage so that fundamental engineering is done in best form. This stage looks into -

· Adherence to requirements.

· Resolution of conflicts and issues

· Review for manufacturing feasibility.

· Progress Review

This stage also encompasses design optimization where every step of iteration of design is tried out to reach best outcome.

One aspect that remains of high significance throughout process of mechanical engineering design is ‘Quality’. It is very important to have set processes that check quality of product from a perspective that can be most alien to overall product development atmosphere. A complete unbiased and customer focused effort to identify quality standards is essential in any engineering design.

See two very bottom level examples. (1) Jon Gales, owner of www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years. (2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.

Does it make a company commercially viable? Do not ask me. Watch it.

Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created first new and effective Ad medium in last 50 years. It’s brilliant” He says.

Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”

It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.

Google 6 year $321mn EBay 9 year $322mn Yahoo 10 year $260mn Amazon 9 year $114mn

In his book “ The fortune at Bottom of Pyramid” C.K. Prahalad state,”…..what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where poor are actively engaged and at same time, companies providing product and services to them are profitable.”

I accept common people on net are not poor. But see into deep meaning of C.K. Prahalad statement,”- ……where poor are actively engaged and at same time………..”. That’s what e-commerce model I am talking all about. They are not poor but they are active ready to change their buying behavior. Buying behavior change is most awesome milestone still to reach in e-commerce to really blast off internet economy. According to Napolean Hill, you need to help common internet folk to see what internet can do for them.

Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”

By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.

In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.

Am I seems too madly in love with Google? Believe m, I am not alone. --------------------------------------------------------------------

You can access same article at Nuttymarketer.com website at : http://www.nuttymarketer.com/green/gorilla_marketing_ecommerce1.htm

About Author: Arvind Kumar is an Electrical Engineer from a premier Institute , Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of nuttymarketer.com