An alternate way to measure effect of your online PR campaign or PR efforts is to create a mini-site. Mini-sites give PR managers ability to control everything from image you want to convey to content that you are sharing with public. Mini-sites can be used for Web logs, article archives, web press centers or Internet press rooms. Thanks to low cost of domains and hosting, you could conceivably set up a separate domain from your company for less than it costs to send out one press release to media using popular distribution services. By knowing what it costs to generate one new client for your company, you will be better able to report contribution online PR efforts make to bottom line of your business venture.

Another way, that can arguably be perceived as under dominion of online public relations is bid for placement or pay per click advertising. While a company's main site might be used as an "all-purpose" solution, PPC advertising enables promoters to promote a concept or an idea over a general business category. For example, if you sell pillows, you might want to create a page on a mini-site that deals specifically with fabric used within your pillows. Take this page and promote it on PPC search engine using a low bid making sure to define with titles and descriptions exactly what surfer might be looking for.

Probably not! For many website promoters, traditional online advertising such as banners or pay per click search engines suffice in bringing in good quality traffic. Other website promoters do same by optimizing their websites for premium placement through search engine marketing tactics. If you're struggling either paying for your online advertising or conducting your own search engine marketing programs, online public relations campaigns might be a good fit for your online business.

What does it take to be successful with Online PR campaigns?

You could be successful with a public relations campaign yourself if you possess time, creativity and tenacity. Successful online PR campaigns have several things in common, including an extensive online PR plan. These Online PR plans detail what it will take to achieve a successful online PR campaign, steps that should be taken to develop that online PR campaign, procedures and protocols on how to maintain and maximize online PR efforts, offer insights into how you can directly profit from Internet publicity campaigns, and some means to help you measure effectiveness of those public relations efforts on Web.