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Membership models proliferate online where sites seek our opinions and want us to "join in." Most successful web sites encourage visitor participation and feedback in discussion forums.
Ebay asks for ratings of active sellers from buyers of their products. The highest ratings earn more business. Amazon publishes reader reviews of purchased books and encourages you to "Be first to review this book!" People read those reviews and appreciate them.
Personalization and community building are incorporated into all of major portals. Discussion forums are available at every one of major online publishers. The web encourages communication and sharing of knowledge - not hoarding, hiding and greedily seeking to outsmart consumer.
America Online pioneered in community building and was rewarded with rapid growth and customer loyalty. I believe they have lost their way now as greed leads them to keep a fence around their technology, refusing to allow their AIM instant messaging system to be accessed by non-members.
Greed, exclusion, proprietary systems and monopolistic megacorporations are giving way to community, inclusion, open source code and peer-to-peer sharing and swapping of information. As long as old ideas are applied to web it will go nowhere. Napster was killed by monster.
Online content providers are talking "Digital Rights Management" and seeking ways to "monetize content", which simply means monopolizing information. Scarcity doesn't work online. Community building, cooperation and being helpful, open, giving and sharing does work.
Businesses that work those traditionally feminine ideas into their online vision will be winners on web.
Mike Banks Valentine WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet Subscribe by e- mailto:WebSite101firstname.lastname@example.org e-tutorial online at: http://website101.com/shortcourse.html By week's end you're ready expand your business to the web!