Third, finding best bid position for greatest value

Most people tend to bid for #1 position in search listing for their keywords. Though top 3 listings will definitely get most traffic but you can still get good quality traffic from links in first 30 listings.

Some people even claim that these visitors are more qualified as they took more time browsing through description and choosing most appropriate for them before they click on it.

Another great thing to take advantage is gaps between each individual bids.

For example, at time of this writing, Overture’s listings showed following bids for search term “fashion”:

#1 position - $0.76 #2 position - $0.47 #3 position - $0.46 #4 position - $0.45 #5 position - $0.40 #6 position - $0.39 #7 position - $0.32

As bids are separated by a few cents differences but you can still save up quite a bit on bidding money if you know. Let’s see, if you wanted #1 position then you would have to bid for $0.77, that’s quite a big bid but if you were to settle for a #2 position instead, you ended up paying only $0.48. That’s a savings of 29 cents!

Then if you were to bid for #7 position for a mere 33 cents only, although this may not seems very much but comparing difference of bidding position #1 and #7, you can end up saving a whopping $44 for every 100 clicks! This savings can be better utilized after you have decided whether if you should pay extra cost for that position.

Though pay-per-click search engines are not cheapest method to advertise your online business, but they can be a great addition to your whole marketing strategy. Remember it is how much return on investment that really counts rather than amount of money you are willing to fork out.

It's true that payouts from Google's Adsense program are generally higher than from other PPC engines. That's not always true, of course, but it generally seems to be case. The smaller PPCs do have some unique advantages of their own, that aren't found with Adsense.

For example, most PPC engines will let you recruit affiliates and pay you an override on their earnings. Granted, it's not much, but with enough affiliates it can add up. Adsense only offers javascript display, while some other PPCs offer javascript and XML feeds, as well as real-time search results from a search box. Most PPCs will also tell you how much a click will pay you, while Adsense is very secretive about total earned, payout percentage, etc.

In short, for sake of diversifying your sources of revenue, take a closer look at other PPCs for some of your sites.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net RSS feeds are available.