Maximizing Email Security ROI: Part III - No More Mr. Nice Guy: Enforcing E-Mail Policy

Written by CipherTrust

Continued from page 1


Part I ofrepparttar Maximizing E-mail Security ROI series discussedrepparttar 109500 serious problem ofrepparttar 109501 spam flood rushing towardrepparttar 109502 enterprise gateway. Whilerepparttar 109503 primary costs of spam are largely volume-related, just one offensive or disparaging internal e-mail can be equally damaging torepparttar 109504 company coffers. Asrepparttar 109505 overall volume of e-mail sent acrossrepparttar 109506 Internet rises exponentially, we have seen a corresponding spike inrepparttar 109507 number of messages containing jokes, images, video clips and other non-workplace-appropriate content sent from one employee to another within an organization or to friends and family outsiderepparttar 109508 organization.

The frequently sexual or racial nature of this “friendly fire” spam means that organizations must be more vigilant than ever in ensuring that these messages never reach their intended targets. The U.S. Supreme Court has ruled that employers are potentially liable for sexual harassment by their employees, even if they are unaware of it. Employees who feel violated by an e-mail sent from a coworker can file a lawsuit alleging a hostile work environment and cause significant financial harm to an enterprise found legally liable forrepparttar 109509 violation. According torepparttar 109510 ePolicy Institute, over a quarter (27%) of large companies have defended themselves against claims of sexual harassment resulting from inappropriate e-mail and/or Internet use. For example, Chevron paid $2.2 million to settle a sexual harassment suit stemming from tasteless e-mail sent to female employees from male employees.

Enterprises facerepparttar 109511 additional risk of an employee sending false or slanderous e-mail about coworkers,repparttar 109512 employer or their competition. One ofrepparttar 109513 most egregious cases involves UK firm Norwich Union. In 1999, an employee sent an e-mail stating that one of their main competitors was in financial trouble and being investigated byrepparttar 109514 Department of Trade and Industry. The competitor took legal action against Norwich Union and received £450,000 (over $840,000 USD) in an out-of-court settlement.

Reputation and Credibility

They say “Hell hath no fury like a woman scorned.” Don’t believe them. A sufficiently disgruntled employee, male or female, could giveth her a serious run for her money. While airing gripes aroundrepparttar 109515 water cooler is relatively standard practice in many organizations, airing those same gripes via e-mail can prove devastating to a company’s image. Damage from negative remarks e-mailed outsiderepparttar 109516 company by employees is both immediate and residual—the message recipient might choose to forward it to a friend, or post it on an industry message board or Internet rumor mill. Oncerepparttar 109517 message leavesrepparttar 109518 enterprise gateway, you don’t know where it may turn up…but you know that it will. Whetherrepparttar 109519 information being circulated is true or not is completely irrelevant—the damage is donerepparttar 109520 instantrepparttar 109521 “Send” button is clicked.

There is no doubt thatrepparttar 109522 contents of corporate e-mails reflect onrepparttar 109523 business. UK law firm Norton Rose learned thisrepparttar 109524 hard way when two of their employees distributedrepparttar 109525 sexually graphic “Claire Swire” e-mail, which has been read by over 10 million people aroundrepparttar 109526 world (there’s a decent chance you’re one of them). As Norton Rose was clearly identified by name inrepparttar 109527 e-mail, this scandal caused massive reputation damage and continues to circulate today, compoundingrepparttar 109528 harm already done. This is but one example; a UK study revealed that small- to medium-sized businesses are losing £1.5 billion ($2.8 billion USD) every year to e-mail and web abuse and misuse, representing a 15% dent in their potential profits. Can your company afford to operate on a fraction of its normal revenue every year? Neither can most.

Lay Downrepparttar 109529 Law

E-Mail policy enforcement must be an ongoing effort acrossrepparttar 109530 enterprise. To learn more about how to ensure that your company doesn’t sufferrepparttar 109531 consequences of careless e-mail behavior, download CipherTrust’s FREE whitepaper, Controlling Spam: The IronMail Way.

Part IV of this series will considerrepparttar 109532 issues involved in determining ROI for preventing e-mail system intrusion.

CipherTrust is the leader in anti-spam and email security. Learn more by downloading our free whitepaper, “Controlling Spam: The IronMail Way” or by visiting

Is it a Newsletter or Just One More Commercial?

Written by Francisco Aloy

Continued from page 1

I know we all have to make a living. Should it come atrepparttar expense of insulting our readers? Why send out a Newsletter anybody with more than three brain cells would trash in a split second? Little wonder all Internet resources are being choked with garbage!

What a sad state of affairs! It appears like priorities have gotten very confused, to sayrepparttar 109499 least! We all need to take stock ofrepparttar 109500 true reasons we write.

These are two questions every Newsletter or eZine Publisher should ask:

(a) Isrepparttar 109501 readership a byproduct ofrepparttar 109502 marketing process or its reason for existence? (b) Should product sales take precedence over communication with your readers?

I think Newsletter writers should keeprepparttar 109503 above questions in mind when practicing their craft. Yes,repparttar 109504 pressure to sell is great, no doubt. However, continue looking forrepparttar 109505 answers and it will help keep you centered, time and again.


by Francisco Aloy

(C)2004 Francisco Aloy ============================================== Agreement reminder, not part ofrepparttar 109506 article: Please include my working hyperlink inrepparttar 109507 resource box. Remove paragraph before posting.

Francisco Aloy is the creator of The Newbie Business Guide. For more resources dealing with writing and copywriting, visit Mr. Aloy's Website.

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