Continued from page 1
As you can see,
text link for
same product has a far higher hit to impression ratio, than does
banner ad. Program 1 banner ad has a 5% hit to impression ratio, while
text link for
same product has a 50% hit to impression ratio. This means
text link is generating ten times more traffic than
banner ad for
same product.
Using Product 1 as an example, this has a hit to sale conversion ratio of 40% (Ten hits would generate four sales.) Using a profit of only $1 from each sale, this converts to
following:
Product 1:
Banner Ad: Products Sold: 2 Profit: $ 2. Text Link: Products Sold: 22 Profit: $22.
If
above was representative of
average traffic/sales generated in an hour, this would equate to
following daily income:
Daily Banner Ad Income: $ 48. Daily Text Link Income : $528.
This example is used for illustrative purposes only. Your actual statistics may vary. However, one thing will remain constant, almost without exception, text links will far surpass banner ads for generating hits.
Examples for using text links and
various wording and presentation of text links can be found on our website: http://www.taddgroup.com and on our sister site http://www.mysticbeagle.com
I strongly encourage anyone who isn't already using text links, to give it a try. Post a text link on
same page as a banner (for
same product), and track
click through percentages for each over a couple of weeks. I think you'll be amazed by
difference, and pleased by
increase in your profits.
As a side note, if you insist on using banners, try using interactive banners - those which provide a function such as a search box, etc. These generally get twice
hits as do regular banner ads, but still cannot compare
what a text link will generate.

Todd W. Winslow is the co-owner of TADD Marketing Group, L.L.C. He is also the founder of TADD Publishing Group which publishes a variety of e-mail newsletters http://www.taddgroup.com, and is co-creator of The Mystic Beagle - a romance and relationship advice web site http://www.mysticbeagle.com