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As you can see, text link for same product has a far higher hit to impression ratio, than does banner ad. Program 1 banner ad has a 5% hit to impression ratio, while text link for same product has a 50% hit to impression ratio. This means text link is generating ten times more traffic than banner ad for same product.
Using Product 1 as an example, this has a hit to sale conversion ratio of 40% (Ten hits would generate four sales.) Using a profit of only $1 from each sale, this converts to following:
Banner Ad: Products Sold: 2 Profit: $ 2. Text Link: Products Sold: 22 Profit: $22.
If above was representative of average traffic/sales generated in an hour, this would equate to following daily income:
Daily Banner Ad Income: $ 48. Daily Text Link Income : $528.
This example is used for illustrative purposes only. Your actual statistics may vary. However, one thing will remain constant, almost without exception, text links will far surpass banner ads for generating hits.
Examples for using text links and various wording and presentation of text links can be found on our website: http://www.taddgroup.com and on our sister site http://www.mysticbeagle.com
I strongly encourage anyone who isn't already using text links, to give it a try. Post a text link on same page as a banner (for same product), and track click through percentages for each over a couple of weeks. I think you'll be amazed by difference, and pleased by increase in your profits.
As a side note, if you insist on using banners, try using interactive banners - those which provide a function such as a search box, etc. These generally get twice hits as do regular banner ads, but still cannot compare what a text link will generate.
Todd W. Winslow is the co-owner of TADD Marketing Group, L.L.C. He is also the founder of TADD Publishing Group which publishes a variety of e-mail newsletters http://www.taddgroup.com, and is co-creator of The Mystic Beagle - a romance and relationship advice web site http://www.mysticbeagle.com