Master Headline Creation In 3 Easy Steps!

Written by Grady Smith

Continued from page 1

So, how do we make it sparkle?

First, we cut outrepparttar brand name “Copywriter’s Companion.” That’s a horrible waste of words and no one cares what it’s called.

Nowrepparttar 129724 headline looks like this:

“A manual of time saving tips that show how copywriters do it and get paid a lot of money”.

Yes, I know. It’s still very drab.

So, I would rework it a little to shorten it up and make it clearer. I might write something like this:

“Write Sales Letters Fast And Make Thousands Each Project With My New Manual.”

Now it’s starting to take a little better shape.

Next I would make a few changes to makerepparttar 129725 headline a little more specific. Instead of just plain old sales letters, I would write, “open your wallet sales letters”!

Then I would turn my headline into a promise. Very important step. The reader has to be assured that if they investrepparttar 129726 time reading your sales letter that they’ll get a reward.

So, I would place a guarantee inrepparttar 129727 headline. It works to instantly put them at ease that everything I’m about to tell them is true.

Second, I would putrepparttar 129728 word you inrepparttar 129729 headline. It speaks right torepparttar 129730 reader. And it points out that I’m givingrepparttar 129731 promise to them directly.

With that, here’s my finished headline:

“You Can Write Get Your Wallet Out Sales Letters Fast, And Get Paid Hundreds of Thousands To Do It, With My Guaranteed, Step-By-Step System”!

I think it works!

Let me briefly sum up whatrepparttar 129732 above headline does. You can use this summary for every headline you write from now on.

First, it addressesrepparttar 129733 reader directly.

Second, it makes a promise. The reader knows they’ll be able to write hard-hitting sales letters and make hundred of thousands.

And they now believerepparttar 129734 headline and it benefits because I’m guaranteeing it.

And that’s my three-step plan for killer headlines. Addressrepparttar 129735 reader, make a promise, and make them believe it. If you do, you’ll have awesome headlines that lead your customer intorepparttar 129736 rest of your sales letter. From there it’s up to you. But it’s been said before that you can’t write a bad sales letter if you have a good headline.

Grady Smith is offering his new e-book, “Secrets Of Hard-Hitting Sales Letters” for FREE to the next 1,000 visitors. Plus, he’ll also give you a FREE $50 critique of your sales letter and FREE copywriting newsletter. Check out

10 Successful Strategies For Profitable Sales Letters

Written by Grady Smith

Continued from page 1

6) Write your sales letter from your customer’s perspective. Put yourself in his or her shoes as you compose it and really feel what someone visiting your site is feeling.

7) Place strong calls to action and offer additional bonuses for ordering now. You’ll see this on every infomercial you watch. Bonuses worth ten timesrepparttar cost and large flashing letters that scream order now! A call to action instructs to act now, and it works! Plus, ifrepparttar 129721 potential customer doesn’t order at that instant, chances are slim they’ll makerepparttar 129722 purchase later.

8) Give multiply ordering opportunities. Make it easy to pay by placing links in multiple places. Use bold print to make them stand out. Create a mini headline for your order link that makes it hard to resist clicking it.

9) Appeal torepparttar 129723 reader’s dream. Center in on what they hope to accomplish by visiting your site, and tell them how you’re going to give it to them. If your classified ad was for an offer to make money online, then you know these people have dreams of working in their underwear. Address that dream, and you’ve made yourself a customer.

10) And finally, offer a strong satisfaction guarantee, and you’ve got a sales letter that grabsrepparttar 129724 reader byrepparttar 129725 throat and doesn’t let go until they input their credit card information.

Grady Smith offers 4 FREE e-books to build your business FAST! Get 3 FREE secrets to super charged sales letters that makes you BIG profits! Grady now offers his copywriting services, and will give you a FREE critique of your current sales materials:

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