So, how do we make it sparkle?

First, we cut out brand name “Copywriter’s Companion.” That’s a horrible waste of words and no one cares what it’s called.

Now headline looks like this:

“A manual of time saving tips that show how copywriters do it and get paid a lot of money”.

Yes, I know. It’s still very drab.

So, I would rework it a little to shorten it up and make it clearer. I might write something like this:

“Write Sales Letters Fast And Make Thousands Each Project With My New Manual.”

Now it’s starting to take a little better shape.

Next I would make a few changes to make headline a little more specific. Instead of just plain old sales letters, I would write, “open your wallet sales letters”!

Then I would turn my headline into a promise. Very important step. The reader has to be assured that if they invest time reading your sales letter that they’ll get a reward.

So, I would place a guarantee in headline. It works to instantly put them at ease that everything I’m about to tell them is true.

Second, I would put word you in headline. It speaks right to reader. And it points out that I’m giving promise to them directly.

With that, here’s my finished headline:

“You Can Write Get Your Wallet Out Sales Letters Fast, And Get Paid Hundreds of Thousands To Do It, With My Guaranteed, Step-By-Step System”!

I think it works!

Let me briefly sum up what above headline does. You can use this summary for every headline you write from now on.

First, it addresses reader directly.

Second, it makes a promise. The reader knows they’ll be able to write hard-hitting sales letters and make hundred of thousands.

And they now believe headline and it benefits because I’m guaranteeing it.

And that’s my three-step plan for killer headlines. Address reader, make a promise, and make them believe it. If you do, you’ll have awesome headlines that lead your customer into rest of your sales letter. From there it’s up to you. But it’s been said before that you can’t write a bad sales letter if you have a good headline.

6) Write your sales letter from your customer’s perspective. Put yourself in his or her shoes as you compose it and really feel what someone visiting your site is feeling.

7) Place strong calls to action and offer additional bonuses for ordering now. You’ll see this on every infomercial you watch. Bonuses worth ten times cost and large flashing letters that scream order now! A call to action instructs to act now, and it works! Plus, if potential customer doesn’t order at that instant, chances are slim they’ll make purchase later.

8) Give multiply ordering opportunities. Make it easy to pay by placing links in multiple places. Use bold print to make them stand out. Create a mini headline for your order link that makes it hard to resist clicking it.

9) Appeal to reader’s dream. Center in on what they hope to accomplish by visiting your site, and tell them how you’re going to give it to them. If your classified ad was for an offer to make money online, then you know these people have dreams of working in their underwear. Address that dream, and you’ve made yourself a customer.

10) And finally, offer a strong satisfaction guarantee, and you’ve got a sales letter that grabs reader by throat and doesn’t let go until they input their credit card information.