Continued from page 1
So, how do we make it sparkle?
First, we cut out brand name “Copywriter’s Companion.” That’s a horrible waste of words and no one cares what it’s called.
Now headline looks like this:
“A manual of time saving tips that show how copywriters do it and get paid a lot of money”.
Yes, I know. It’s still very drab.
So, I would rework it a little to shorten it up and make it clearer. I might write something like this:
“Write Sales Letters Fast And Make Thousands Each Project With My New Manual.”
Now it’s starting to take a little better shape.
Next I would make a few changes to make headline a little more specific. Instead of just plain old sales letters, I would write, “open your wallet sales letters”!
Then I would turn my headline into a promise. Very important step. The reader has to be assured that if they invest time reading your sales letter that they’ll get a reward.
So, I would place a guarantee in headline. It works to instantly put them at ease that everything I’m about to tell them is true.
Second, I would put word you in headline. It speaks right to reader. And it points out that I’m giving promise to them directly.
With that, here’s my finished headline:
“You Can Write Get Your Wallet Out Sales Letters Fast, And Get Paid Hundreds of Thousands To Do It, With My Guaranteed, Step-By-Step System”!
I think it works!
Let me briefly sum up what above headline does. You can use this summary for every headline you write from now on.
First, it addresses reader directly.
Second, it makes a promise. The reader knows they’ll be able to write hard-hitting sales letters and make hundred of thousands.
And they now believe headline and it benefits because I’m guaranteeing it.
And that’s my three-step plan for killer headlines. Address reader, make a promise, and make them believe it. If you do, you’ll have awesome headlines that lead your customer into rest of your sales letter. From there it’s up to you. But it’s been said before that you can’t write a bad sales letter if you have a good headline.
Grady Smith is offering his new e-book, “Secrets Of Hard-Hitting Sales Letters” for FREE to the next 1,000 visitors. Plus, he’ll also give you a FREE $50 critique of your sales letter and FREE copywriting newsletter. Check out http://www.cheap-copy.com