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Once Meta tags are optimized it time to review content of your page. Website with tons of picture and graphics and smaller amounts of text content, may look nice, but are not search engine friendly. If you have java scripts, tons of graphics, and few words then you need to re-design your page. The more words better, more KEYWORDS that you can naturally included in your content even better. Spread graphics to other pages. Your homepage should be content rich, graphic light, and summarize your “product”.
Once you have a well written, keyword friendly content on your site, must make sure internal linking and navigation is optimized. The entire website should have a site map, that is linkable from each page. Additional WebPages should have natural linking between topics and links back to homepage. These Internal Links should be descriptive. Instead of classes, it should be “self defense classes” etc. Links and wording of links are most important aspect in order to achieve your goals.
Finally after your web page is internally optimized, your focus must shift to external sources to improve your results via search engines. Here are several Key steps
1)Submit to DMOZ (Open Directory Project). Submit only once. It may take 6-9 months before you get listed, but wait 6 months before submitting again. 2)Submit to “free search engines”, do this manually rather than “submit to 10K for X $” 3)Look for link exchange partners to do reciprocal links. 4)Write and submit articles. 5)Use signature tags in all emails, Forum post etc that include your URL. 6)Keep updating content, adding new pages, and getting links.
If you follow these basics, do additional research on term SEO, then your Martial Arts website will be seen in search engines, increase your web traffic and your website could bring you customers to your Martial Arts Location.
Eric has been in the Martial Arts business for over 15 years.
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