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4) "What to Look For" reports. Provide your customers or prospects tips on what to look for before making a purchase in your product category.
5) "What to Look Out For" reports. Provide tips on things to watch out for when shopping or comparing products or services in your industry.
6) Shopping Checklists. Provide a checklist your prospects can use when comparing products or service providers.
7) Top 10 Problems or Mistakes. Provide a list of top 10 problems consumers face with regard to your product or service category.
8) Top 10 Ideas or Solutions. Provide solutions to those problems!
9) Quizzes and Inventories. Create a quiz or an inventory consumers can take to evaluate their knowledge or fit for a product or service.
10) 10 Most Common Questions. Present a list of questions you hear most often in your industry, and provide answers to those questions.
Want to use special reports to market your product or service, but youíre not much of a writer?
You have two choices.
1) You can hire someone else to write for you.
2) Or you can learn how to write. My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, you are best person to share that information with your prospects and customers. Take a writing class at your local community college or adult school. Learn basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, better you will become.
Register for and read free newsletters, ezines and reports so you can get a feel for how they are written. There is so much information available via web; take advantage of it. Until you perfect your writing skills, always have someone else proofread and edit what you have written.
They will catch things that you miss. They will tell you if something is unclear or confusing. It's even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don't reflect well on you or your business.
So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com