Marketing vs Selling - Why There's A DifferenceWritten by Candye Hinton
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Selling usually comes in right about here...the point of purchase. This is where we are helped to find best solution for us. Selling is fine tuning brand / product / service to fit our needs exclusively, and this is where some people start to shy away. Selling isn’t always up close, but it IS personal. Selling, if done correctly, can create a lifetime of loyal product / service users, and should always be done with utmost respect, trust and honor. Selling is what helps a consumer to decide if this product that has been marketed to them is really what they need AND if pain they have is strong enough to get rid of, or if pleasure is great enough to invest. Selling is next step to that wonderful place called referrals, and that can’t happen if we haven’t been able to deliver what we marketed our product to do. Our job when we market our product or service is to create for our client a reason to want to begin a relationship with us. They need to know. just by sound of our brand, that we are worth pursuing. Not only do they need to be comfortable with what we are sharing, they also need to know that over and over again until they believe it for themselves. So, as we look at way we are creating relationships with our future clients, look at process in having them trust us. If we are skipping step one in relationship building (the marketing) then step two (selling), will be much more difficult - and step three (referrals & word of mouth) is then almost impossible. We may have greatest product out on market today, and it may very well be one thing that solves all of world's problems, BUT, if we haven’t figured out how to speak to people in a caring and comfortable way, they will never get chance to know us, and people who don’t know us will not buy from us! Marketing has to be FIRST thing we do to make our product and relationship with our clients successful. My program “Get Clients Now” will help you to understand this process by consistently doing something every single day to ensure results. For more information and workshop times please visit: http://www.thekoach.com/business/getclients.html
Candye Hinton is dedicated to helping other people give wings to their entrepreneurial dreams. She particularly enjoys mentoring coaches and home-based business owners by helping them to develop the habit of being successful. Candye has a thriving coaching practice that focuses on three key areas - business consulting, mentor coaching and personal development. www.thekoach.com
| | Plays Well With Others to Become an Instant AuthorWritten by Paulette Ensign
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But wait, there's more. Each and every booklet that a co-author distributes markets every other co-author in booklet. Plus (and this is just so terrific) booklet is of great interest to reporters and journalists in media who love to interview more than one person for any article they write. It's a ready-made mechanism for getting lots and lots of publicity. I recently started a conversation with a representative from a group of about 15 health care professionals in related areas of expertise, exploring idea of group jointly co-authoring a booklet. Each person in group contributes a handful of tips, shares in production costs (bringing that way down), and becomes a published author. This takes much less time, m0ney, and brain damage than if any one of these people wrote a complete booklet themselves. That's not to say they won't ever do one on their own. It just means they will get one done probably sooner through collaboration of this tips booklet anthology, and they will expand their reach every time any other co-author distributes this booklet. Has your mind started racing about who to approach to do a booklet with you? You don't have to be best pals with a colleague or love everyone in your mastermind group or agree with every pearl that comes out of every coach in your Special Interest Group, or think that each person at recent chamber of commerce meeting was most brilliant person you ever met. You don't even need to live anywhere near each other in order to put together a collaborative booklet. All you need is to find a group of people interested in contributing some tips in a somewhat related field. Depending on size of group, it may be one or two tips each, or 10-12 tips. In either case, it's a minor amount of time, effort, and m0ney to instantly become a published author. © 2005, Paulette Ensign
See www.tipsbooklets.com/anthologies.htm to start a collaboration. Paulette Ensign has clients, worldwide, who have surpassed her results of personally selling a million+ copies of her tips booklet in four languages and various formats, without spending a penny on advertising. Her San Diego-based Tips Products International has helped thousands of people transform their knowledge into tips booklets for marketing, motivating, and making money. You’re next.
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