Marketing the Government for Profit

Written by Melanie Corbett


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Don’t forget to do your homework. Regularly check resources like fedbizopps.gov to find current federal procurements. The Small Business Administration website (www.sba.gov) also lists valuable information like prime contractors who are looking to subcontract with small businesses. Visit procurement fairs and conferences if your calendar and budget permits. Many resources are available to you including local SBA offices, Small Business Development Centers and Procurement Technical Assistance Centers. Thousands of Small Business Representatives and Liaisons from every government agency are available to assist you. Findrepparttar Small Business resource inrepparttar 120343 agency you want to work with and let them point you inrepparttar 120344 right direction.

Stay in touch! Maintainrepparttar 120345 relationships you begin with people inrepparttar 120346 government. Call and e mail regularly. You want to be inrepparttar 120347 front of their minds when they think about purchasing in your industry. Let them know when you introduce new products or services. Also, find out what their needs are, you may have just what they are looking for.

Remember! Government employees are under strict ethical rules and are not permitted to take gratuities. However, nominally-valued samples available torepparttar 120348 public are permitted.

Finally, don’t get discouraged. The government feels like a maze of organizations, agencies and divisions. It can be a challenge to findrepparttar 120349 right people. Take advantage ofrepparttar 120350 resources that are available to you and learn as much as you can aboutrepparttar 120351 procurement process. Be confident in your products, your systems, and in yourself. The government buyers are like any other buyers; they want to work with people who offer value forrepparttar 120352 money. Your persistence and dedication to customer satisfaction isrepparttar 120353 best way to show government buyers that you mean business.

Melanie Corbett works at TargetGov, helping businesses do business with the government. She can be reached at 410-579-1346 or mcorbett@targetgov.com




Seven Easy Steps to Boost Your Professional Image With Adobe

Written by Roger C. Parker


Continued from page 1

After creating a composite Acrobat file, you can add headers and footers. These can include title, author, client information, copyright information, date, and page numbers. 5. Comments:

Although intended for team review and editing of publications, you can use Acrobat’s Comments feature to draw your reader’s attention to specific passages or discuss their relevance. You can use Comments to add a personal touch to formal documents intended for specific individuals, (for example, “Fred: I inserted this after you requested it when we met in July in Las Vegas. Roger”) 6. Web browser:

Adobe Acrobat Distiller can capture and save web site pages. This works better than saving or printing from your web browser. It avoids cutting illustrations or lines of text in half as often occurs when printing from a browser. By saving at frequent intervals, you can keep track of how your competitor’s web site changes over time. 7. File size:

The smallerrepparttar file,repparttar 120342 faster it can be downloaded or sent as an e-mail attachment. Always chooserepparttar 120343 appropriate resolution when creating a .PDF file. Documents intended for on-screen reading and desktop printing do not require as much information as publications intended for four-color printing on glossy paper by commercial printers. After deleting pages or extensive editing, use File>Save As... to save your publication underrepparttar 120344 original filename. (A prompt will appear warning you thatrepparttar 120345 original file will be over-written. This purges unnecessary information. Adobe Acrobat is a powerful tool that few people take full advantage of. Using these seven techniques, your documents will be more effective.

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Learn how to turn your newsletters into cash at www.onepagenewsletters.com


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