Marketing or Selling -- Which is more important?

Written by C.J. Hayden


Continued from page 1
Where are you stuck in this system? Is it in fillingrepparttar pipeline to begin with? Or isrepparttar 119816 pipeline full, but you haven't been following up? Perhaps you have been following up, but don't seem to be getting torepparttar 119817 presentation stage. Or maybe you are making presentations but not closing sales. Wherever you seem to be stuck isrepparttar 119818 area that needs more effort. When you have promising leads you aren't contacting,repparttar 119819 follow-up stage is clearly your stuck place. Take that stack of leads and sort them into three categories: prospective clients, useful networking contacts, and other. Now sortrepparttar 119820 prospective clients into hot, warm, and cold. Stop right there and follow up with allrepparttar 119821 hot and warm leads. If, and I do mean if, you still need to do more work about marketing after following up with all those leads, go torepparttar 119822 networking contacts and sort them into two groups: people who can lead you directly to prospective clients, and people who can lead you to other marketing opportunities, e.g. a new networking group or a speaking engagement. Stop, and you guessed it, follow up withrepparttar 119823 people who might have leads for you. You should now have three groups left: cold client leads, people who can lead you to marketing opportunities, and other. Now isrepparttar 119824 time to decide whether you need to do something new to market yourself at all. Look at what you have been doing so far to get all those hot and warm leads you had. Maybe you just need to do more ofrepparttar 119825 same. If that's true, put those cold leads aside, because you'll have more hot and warm ones shortly. If you need to do something different to get better leads than what you had, go ahead and explore one ofrepparttar 119826 new marketing possibilities in your second group, or one ofrepparttar 119827 ideas stashed away in that drawer. And that "other" group? Throw them away. They are just cluttering up your pipeline.

C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com


The ONE Thing YOU Should Focus On Right Now

Written by LynnTerry


Continued from page 1

You've probably heard that you shouldn't have all of your eggs in one basket. That you should create 10 micro-niche websites that earn $1,000/month instead of one larger website that will earn you $10,000/month. In less than one hour of surfingrepparttar 'net, you might be told to do this, do that, promote x and build z. All of it sounds good. All of it could work. Try to do all of it at once and you're going to be in trouble.

The key is to have a FOCUS.

Choose one thing and do it WELL. For example, if you have a content-rich website, you can also offer an ebook onrepparttar 119815 same topic. You can capitalize on affiliate sales, or Adsense click-through's. You can build a highly targeted 0pt-in mailing list. You can incorporate an 'upsell' and backend sales into your shopping cart. You can set up your own affiliate program.

Basically, you want to build onrepparttar 119816 foundation you already have - and make it stronger, make it bigger... make it more profitable! Sure you can implement all of these new methods and strategies that you learn. But don't set out to do something completely NEW when you have already investedrepparttar 119817 time and energy into a project you haven't yet completed. Instead, focus on making itrepparttar 119818 BEST.

Once it is running smooth on its own, and completely automated, you may want to build another - or focus on something entirely different. But if you're trying to build on 10 things at once, or find yourself working in entirely too many directions... it's time to take stock, go back torepparttar 119819 foundation, and decide how you can best finish building on that original idea of yours.

And that's it. That'srepparttar 119820 ONE thing that YOU should be focusing on right now.



The author, Lynn Terry, offers a free brainstorming resource for those that want to turn websites that cost money into websites that make money. Join Lynn's interactive newsletter & discussion forum where you can Learn Internet Marketing, free: http://www.SelfStartersWeeklyTips.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use