Marketing is How You Show Others How You Can Help Them

Written by Richard Stooker


Continued from page 1

But bad marketing forces consumers to makerepparttar connection betweenrepparttar 106434 wonderful qualities ofrepparttar 106435 product and how those qualities can helprepparttar 106436 consumer.

Many companies who market this way believe that it's repparttar 106437 "job" of consumers to makerepparttar 106438 connections, to understand just why and how that wonderful product will helprepparttar 106439 consumer.Therefore, they're not only selfish, they're lazy.

They're not takingrepparttar 106440 final step to see things from repparttar 106441 viewpoint of their potential customers.

Good marketing does as much as possible to show consumers thatrepparttar 106442 product is wonderful because of how and why it can help consumers.

How does this apply to someone seeking a job?

When you want a job or promotion you're "selling" your skills and experience. Your resume is your ad.

Your "customer" isrepparttar 106443 Human Resources manager assigned to fill that job.

Most job seekers, whether techies or anybody else, think that their only duty is to provide a resume which shows they're qualified and to show up forrepparttar 106444 interview.

The manager in charge of hiring is supposed to readrepparttar 106445 resume, realize how wonderfulrepparttar 106446 applicant is and hire them.

Most people write their resumes as bad marketing. They write how wonderful they are without explaining how they can helprepparttar 106447 company they're applying to.

They may well have wonderful degrees, wonderful certifications and wonderful experience.

Many techies haverepparttar 106448 attitude that their technical education, skills and experience should be enough.

But if they'd write something thatrepparttar 106449 Human Resources manager wants to read about how they will helprepparttar 106450 company, that's taking a step most people unconsciously sneer at it.

Because it's "sales and marketing." Sales and marketing is selfish -- everybody knows that without questioning it.

So they write only about themselves and not how they can help that potential employer.

So it'srepparttar 106451 "selfish" person who takesrepparttar 106452 extra effort to use "sales and marketing" to explain how they can helprepparttar 106453 company who actually getsrepparttar 106454 job.

So everybody else can sneer at them.

And send their resumes torepparttar 106455 next employer.

Copyright 2002 by Info Ring Press

I hereby grant permission to all website owners and ezine publishers to reprintrepparttar 106456 above article as long as long as it is reprinted as is in full, including this contact information. Email Richard Stooker: mailto:rick@inforingpress.com

Richard Stooker is the author of Secrets of Changing to a Computer Career. http://www.inforingpress.com/

Learn the 5 Simple Steps to Financial Freedom Using IT Skills. Free ebook at: http://www.inforingpress.com/freedom/5simplesteps.htm


Referrals are Our Lifeblood. Here's How to Get Them.

Written by Susan Dunn, Coach


Continued from page 1

7. Here's something else I could possibly get. You know howrepparttar new hairdresser asks you who on earth cut your hair that way? Don't badmouthrepparttar 106433 person who refers. If they aren't good, you shouldn't be referring with them. If they are good, say so. Don't try to steal their client. Use your emotional intelligence and stay inrepparttar 106434 loop.

8. To get referrals, give referrals. That's how I got started. I have a free drawing on my website and there's only one winner a month. I referrepparttar 106435 ones who don't win to coaches who need pro bono clients to work with. In that way I build relationships with others who're in a position to refer to me somewhere downrepparttar 106436 line. I refer for other reasons, and sometimes for no reason at all except to refer.

9. Premiums, reciprocal arrangements, referral fees. These are ethical in some fields and not in others. If you can, use them. Offer referral fees. Gives gifts and premiums. Most of all, give thanks! If you can't, discount your services, give extra sessions, keep your core group at their original hourly fee when you raise your rates and let them know.

Support possible referral sources in their endeavors--donate a door prize forrepparttar 106437 seminar they're giving, offer to invite some of your clients to it, do a joint-presentation whererepparttar 106438 other person can see you at work, point out (to a vendor) that if your practice/company builds, you'll be buying more X, Y Z from them. Let them get to know you and your work product, and then suggest referrals. There will be plenty of opportunity over time forrepparttar 106439 topic to come up. If it doesn't, bring it up.

Strike whilerepparttar 106440 iron is hot. A good time to ask for referrals is right after you've delivered a good product or service.

Carry backup materials with you at all times--business cards, flyers, and brochures that describe allrepparttar 106441 things you do and give contact information.

The major problem is few of us understand fully what another person outside our field does, and your major task it to find ways to bring uprepparttar 106442 range of things that you can do for someone. To do this properly you need time withrepparttar 106443 other person. Therefore build a relationship so you'll be around them enough to do that.

10. When someone refers someone to you, it isn't over, it's just begun. When someone refers a client to me, withinrepparttar 106444 bounds of confidentiality, I keeprepparttar 106445 referring person informed. I write or call them to sayrepparttar 106446 contact has been made and that I appreciaterepparttar 106447 referral. I inform them of stages inrepparttar 106448 process, withrepparttar 106449 client's permission, i.e., "I've scheduled Carmen to takerepparttar 106450 StrengthsFinders profile," or "Carmen and I will meet on ____." I let people who refer others to me know how much I appreciate it. I always call them and ask them if their client/friend/spouse/business partner was pleased with my services. I ask them for more referrals.

Done right it's a slow process of integrity and good services. It can easily take a year for someone else to feel confident in referring someone to you. It builds slowly but once it reachesrepparttar 106451 tipping point, it's exponential.

Be sure to let other people know when you've referred people to them, becauserepparttar 106452 contact is not always made. I callrepparttar 106453 other person or email them and let them know I've referred so-and-so to them.

One way you can hone your skills at making these connections is to work with a coach. There's an art to getting referrals.



Susan Dunn, M.A., Clinical Psychology is the author of "Referrals: How to Get Them & What To Do With Them Once You've Got Them." She's a personal and professional development coach and helps professionals market their services. Email her for free ezine.


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