Save on printing and literature costs I almost always recommend throwing a loose qualifying net: designing ads and mailers to make everyone call, then later-on, sorting out callers into an A, B, and C prospect list. In these tough times consider sending a smaller interim package of material to first level respondents instead of your $8 wonder-pack mailer, and save on those literature costs. Don’t worry - if they’re interested - they’ll call for more information.

As a bonus, your interim literature doesn’t have to sell product as hard. And believe me in good times and bad, yikes it’s tough - from just a few sheets of paper - to make a person put a check in an envelope and wave to it, or drive someone to pick up phone specifically to place an order.

With an interim mailer, you can just sell phone call, which is much easier: “Just pick up phone and call us toll FREE -- We’ll send you our four-color glossy brochure, and we’ll include our full instructional manual along with it, so you can see exactly how easy it is to…” Then put a special phone number on it, and when this phone rings, forward it to Ivan Perry - your top superstar salesman who closes 90% of his customers on first phone call.

Mail to your own top 100 It’s first mailing I recommend to any of my new clients. Even if it’s just a “Thank you for your business!” post card, mail something to your own list of your top 100 clients. You can never do too much for them. You know what other businesses call those folks, don’t you? They call them prospects.

Mail to your other top 100 Mail to your top 100 prospects. You do have a top 100 prospect list, don’t you?

Stop trying so hard to get orders. Nobody likes a pushy salesperson. How about not concentrating so hard on getting sales, but on getting and keeping - customers. Not every letter I create for clients is a sales letter. Some just say a warm thank you. Some just touch heart and create loyalty, or strengthen bond between clients and their customers. Like Hallmark, just more personal. You can do this, too, in your letters.

Use letters as vehicles of personal communication A well written and well designed letter is always welcomed by recipient. You can reach president of MGM Grand Hotel, a State Representative, or a top executive of most any firm with just a plain old letter - what a great tool to accomplish almost any task. Don’t forget to write objective of your letter first, then draft letter to your written stated objective.

Word Count: 1100

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I really want you to understand power here:

Let’s say you’re bringing in 30 people a day to your website. I know these are low numbers. But I want you to understand power here.

Now, by introducing a free e-book, it would be easy to bring in 100 or more a day, instead of 30 you’re used to. This is because they’re getting something for free so more people will come.

So, you have 100 people a day. And you have an e-zine that you offer. With free e-book you’re offering to subscribers let’s assume you get 70 people signed up each day for your newsletter.

Then, out of those 70 people, let’s assume that 20 decide to give your e-book away that’s loaded with links to your website. Each of those 20 people gives e-book away to 70 people too. So, within a very short period your website address is in front of 1,400 people. And that’s off one day’s work.

Just think about kind of traffic you can be getting within a week? Or a month? The results of this are staggering. In fact, first week I introduced this little gem I brought in over $1,000 in business. Pretty incredible, right? And it’s just getting started.

Bottom line, you need to offer a free e-book. Get to work today and create your masterpiece. You’ll reap rewards for years off a job that only takes days.