8. Subtly does it Surveys can be used to associate a product with positive attributes. By listing many features of a product and asking respondent how important they are, regardless of their response, product will be associated with features; if they are rated as important positive impact is endorsed by customer.

9. It’s not just about selling A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme. Take example of a city trying to gain support from general public for their bid to host a future Olympic Games. A survey can explain each benefit putting respondent in a much better position to appreciate what real advantages are that might just combat any negative headlines. As well as promoting cause, useful feedback is gained that can be used to fine tune overall marketing strategy.

10. Fresh topics engage interest Thinking laterally a lively and imaginative approach to surveys can provide ‘hook’ to engage respondents. The survey subject can be focused towards a particular group on a subject close to theirs hearts. The survey’s marketing message can take form of a simple brand awareness message by stating that ‘this survey was sponsored by brand name’, or by finding a link from subject matter to product – something that is surprisingly easy and highly effective.

Discover benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt site by inappropriate remarks as survey results are displayed in summary form enabling them to dispense with moderators free and maintenance.

Many of techniques and a few more to boot are contained in following sample survey:- http://www.surveygalaxy.com/surPublishes.asp?survey_id=956&source=direct,document,marketing,onlinegen

For an example of a Public Survey area please click on following link:- http://www.surveygalaxy.com/surPublic.asp

For more information or to discuss how online surveys can help you with you marketing contact surveys@surveygalaxy.com

One last point in this category is word usage -- don't use words in your article unless you actually know what they mean. Using big words doesn't necessarily make you look smarter. Did you know that newspapers are aimed at a sixth grade reading level?

7. Stop sending sales letters: No one will publish an article that reads like a sales letter... period.

8. Forget about affiliate links: Use your head... why would anyone use your article if it's full of your affiliate links? Ever hear of "Golden Rule?" This is kind of "Golden Rule" of writing articles -- don't expect someone else to do something that you wouldn't do. Would you publish another writer's article if it were full of his affiliate links? I doubt it.

9. Create a reasonable resource box: A resource box should tell me who you are, what you do, and how I can get in touch with you. It's not unlimited advertising space for you to describe every website you run and each product you sell. Don't bother sending an article where resource box is half as long as article itself. That "Golden Rule" thing applies to resource boxes too.

10. Only write about what you know: Even if you're writing an opinion piece, get your facts straight. Don't write an article filled with advice that you have no business giving.

If you take nothing else away from this article, remember that good copy always answers "What's in it for me?" When you're writing articles to send to newsletter and website publishers, you have to answer that question on two fronts...

What's in it for publisher? Why should they show your article to their customers and visitors? Does it give something of value?

-- AND -- What's in it for people who will ultimately be reading your article when it's published?

After all, idea is to provide some worthy content that compels readers to visit your site, subscribe to your newsletter, or buy your product. So next time you send an article, what's in it for me?