Writing articles is a great way of promoting your ezine, website, or products. Simply write a short article of 500-1000 words on subject of your choice, preferably about your home business and submit them to article directories. At end of each article you get to use a author resource box to tell reader about yourself. This is where you promote your ezine, website or product. Use four to six lines to give your name and details. Then submit your article to article directories that are always looking for quality content. Here are some of article directories I use. http://www.authorconnection.com/ http://www.addme.com/nlsubmit.htm http://www.allnetarticles.com/ http://www.articlecentral.com/ http://www.articlecity.com/ http://www.articles911.com/ http://www.bestparentingresources.com/Article.html http://www.boconline.com/sub-art.htm http://www.business-dynamics.com/resource_library/index.html http://www.businesstoolchest.com/articles/submit.shtml http://www.bytesworth.com/articles/ http://cerebuswebmaster.com/onsite/articles.html http://www.certificate.net/wwio/ideas.shtml http://www.clickforcontent.com/ http://www.connectionteam.com/ http://www.digital-women.com/submitarticle.htm

Tools

There are some tools you will need in order to deliver your ezine to your subscribers. A good autoresponder is a must if you hope to have thousands of subscribers to your ezine. Autoresponders house your ezine and subscribers on one system and automatically send your ezine to your subscribers. The autoresponder takes care of when to send subscriber next addition of your ezine based on intervals you set. Another good tool to use is a pop-up or pop-over ad on your website for those that are visiting your website. The pop-up/over ad will capture prospects name and email address and send it directly to your autoreponder. Once you have them in your autoresponder you start to develop a trust relationship with your subscribers, this is important because once your subscriber feels like they can trust you they are more likely to buy what you are selling. Good luck with your ezine marketing!

Women are often intimidated by another person and feel they must justify their presence. That is why Ken will not work with one of our other female consultants. She didn’t understand this strategic maneuver. You see Ken always bragged loudly to us, his colleagues, but never to a client, because he never felt he had to. Ken, as with most men, think this way. If client called you and you are in their office, then you have client. You don’t have to justify being there.

Women feel need to “secure their position” with client even though have job. Here’s how Julie handled a job with Ken. They setup an appointment, but Julie arrived earlier. Remember Ken is one who set up meeting. Now who is Julie to this client - no one. Why is she here? Because she is there without Ken, she put herself in situation of having to “justify her presence.” She should have waited in car until Ken arrived. She makes it worse as game proceeds.

Ken arrives on time, but now appears late because Julie is already there. He’s not happy about that. Again, only his collected nature is shown to client. He follows his same steps, hands them a brochure, and business card. The client briefly reads brochure, asked Ken a few questions and just when client relationship is about to blossom. Julie interrupts by digging in her purse. Oh how men hate that. She pulls a tattered brochure out and hands it to client. He’s confused - who is she again? Ken tries to handle this situation and introduces her as his assistance. He wouldn’t dare call her his colleague after that outrageous display of behavior. Julie now realizes she isn’t getting same recognition. She continues to spit out her experience. Guess what, client doesn’t care and she looks like an insecure schoolgirl.

Oh, you say, but Julie deserves to let client know her skills too. Yes she does, but her timing was wrong. It was Ken’s approach she should have honored. You see Ken is good at getting clients, but he’s not good at keeping them. Every job that I went out with Ken, I now have his client. Ken’s approach works with men, but when it came to nurturing concept of training, women don’t like him. Therefore, repeat business was given to me not Ken. I waited and showed off my skills on job.