This is also a part of your plan that is constantly changing and must be updated frequently. You are always looking for new places and refining your advertising material to get best response.

Originality.

This is fun part! Besides having fun with your goals, this is part that sets you apart from other businesses and stakes your claim to Internet Success.

You have a personality. Inject that personality in your marketing materials. Following someone else's direction will only help you for a very short time. After you learn more, take control of your own business and try new methods all time. Test which ones work and which ones don't. Then move onto next step.

Action.

You must put your plan into action each and every day. This is where you take your own fate into your hands. It's all up to you now. If you use an active approach to marketing your website everyday, recognition and traffic will start to build and increase from day to day.

Evolve.

Ok, now that you have a plan and are working that plan everyday, you're still not done. Actually, you're never quite done.

Once you've reached your goals.....make new ones.

Once you've found promotional methods that work....find more.

Once you've fine tuned your advertising materials......keep making them better.

If new methods and tools are available.....include them in your daily routine.

Change....update.....evolve.

Follow these simple rules to putting together a great marketing plan and you'll be celebrating your successful business in no time!

Translation, lots more discretionary funds than any other group of customers around. This all adds up to customers that are almost recession-proof with more money for wants.

Most seniors did without and/or denied themselves most luxury items while raising their children. Now they can afford to "slacken reins" quite a bit and enjoy themselves. Seniors can buy what they want, not just what they need. This is why these consumers are spending more freely; and if you catch their eye, they will buy your goods and services in order to "splurge a little" (a lot actually) recession or not.

Seniors buy everything that any other customer buys, and then some. The only real difference between these consumers and others is that they have had more birthdays. They are truly "Millennium Marketplace." Companies that take notice of them, and then proceed to pay very special attention to them, will not only comfortably ride out any recession, they will reap a marketing bonanza of absolutely astounding proportions.

You can "Gain Market Share, If You Show Seniors You Care."