Marketing Your Internet Site: 5 Easy ways to drive traffic to your site

Written by Ben Blakley


Continued from page 1

Value target: The most applicable target which will maximize your purpose. For a business this would mean long-term profitability. If your website provided a certain service, you would target not necessarilyrepparttar broad users, rather you would go afterrepparttar 124956 users would be willing to ante uprepparttar 124957 cash for your service. So you have to look at, should I target a bunch of people, and get a lower response rate. Or should I target a specific group of people where I will get a higher response rate. In order to target this group, you may have to differentiate your service a bit to attractrepparttar 124958 needs of this group. All of these relates back torepparttar 124959 price you are charging forrepparttar 124960 item, andrepparttar 124961 costs associated with advertising. Onrepparttar 124962 internet, it is often more effective to differentiate your service, then target a more narrower group.

4) Keep that community going:

Involve your site community as much as you can. One ofrepparttar 124963 best ways to do this, is to set-up your own e-zine, online newsletter. You already, probably have a fair chunk of content on your site, why not bundle it up into a newsletter. Provide a few new articles, hints, tricks, links, downloads, contacts, how-tos, etc. each week, when you are done sending these out each week, you can add it to your repertoire of online content. By doing this you are accomplishing 2-fold, you are gettingrepparttar 124964 new content on your page in a consistent basis, which will pay-off inrepparttar 124965 long term. Secondly,repparttar 124966 e-zine helps build your community, by keeping users coming back to your site. A neat business model, if you provide a lot of really useful content, is to setup a subscription based service to your premium content. You providerepparttar 124967 free newsletter with some free content, then you include short blurbs of various reports, and in-depth articles on your site. In order to access these you require a subscription, password and id. You can setup your own merchant subscription service using PayPal .

5) Ok you have completed steps one through 4.

Now what? Well, you need to continually keep up with updatingrepparttar 124968 site, and growingrepparttar 124969 site. At this stage you need to focus on your core competency, go back to your purpose, and decide on revamping, improving, or expanding these services. In addition, you may want to provide, special buttons, and banners for your site visitors to link back to your site, or subscribe to your e-zine.

You should be well on your way, now its time to go back to step 1. Remember , you can never leave your site without updating it and expect substantial growth. Keeprepparttar 124970 community growing.

Ben Blakley is a passionate internet e-commerce guru, who operates an online marketplace for businesses and consumers to sell goods and services. View the site online at http://www.ListBay.ca


How to Test Your Ads & Improve Your Profitability

Written by Angela Wu


Continued from page 1

A good tracker doesn't have to be expensive, either. Consider how much you pay for a single ad whose results you'll have to guess at... when instead, you could invest in a tracker that will SHOW you which of your campaigns are giving results. There are a wide variety of trackers available -- choose one that suits your needs. A couple include:

* AdTrackz, http://onlinebusinessbasics.com/adtrackz.html - a simple ad tracker that you can install on your own server. Available for a one-time fee.

* HyperTracker, http://onlinebusinessbasics.com racker.html - a much more in-depth tracker with loads of features. Free trial available.

Tracking your campaigns is also important when you're marketing offline. For example, let's say you create a couple of brochures. You can track orders by providing a 'code' onrepparttar enclosed order forms, or if you're directing people to your site, provide a different URL on each brochure to see which one is gettingrepparttar 124955 most response. Knowledge is a powerful thing!

By testing everything you do, you'll have solid proof of what doesn't work, what works well, and what can be improved. You know which ad campaigns to continue ... and which ones to dump for something more profitable.

So invest in some a good tracker -- you'll gain valuable insight into where your sales are coming from, and be able to refine your marketing efforts and ultimately improve your bottom line.



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ABOUT THE AUTHOR: Angela is the editor of Online Business Basics, a practical guide to building a business on a shoestring budget. It features loads of instantly usable tips and tools that were specifically chosen for beginners! For details, visit http://onlinebusinessbasics.com/article.html or download the free trial version of the Online Business Basics manual: http://onlinebusinessbasics.com/freebook.html




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