Marketing: Marketing Wine on the Internet

Marketing Wine on the Internet

Written by Darby Higgs

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1. There is obviously a much greater volume of wine being produced, both by repparttar

big wineries and repparttar 119838

plethora of small and medium producers, new and old. The success repparttar 119839

export trade has thus far kept problems of oversupply to a minimum, but repparttar 119840

environment for marketing Australian wine is certainly becoming much more competitive. 2. There is increased diversity in repparttar 119841

wine produced in Australia. New varieties have been introduced into emerging regions, repparttar 119842

Rhone varieties into repparttar 119843

Nagambie Lakes region and repparttar 119844

Italian varieties into repparttar 119845

King Valley, to name just repparttar 119846

more prominent. 3. A growing number of consumers are looking for something new. There is a limit to how many marginally different chardonnays or shirazes they can drink and still remain interested. 4. Wine consumers are faced with more choice which is driving a thirst for knowledge about new wine experiences. 5. The Internet is primarily an information distributing medium, and consumers seek information about wine more than most other products 6. E-commerce is growing as more consumers are becoming comfortable with repparttar 119847

internet. Warning! There is much more to e-commerce than having a website with attractive graphics. Too many businesses are overspending and underacheiving on repparttar 119848

internet. 7. There is still a wide gap between those are producing something new and those who want to find something new.

Like any transforming technology repparttar 119849 effects of repparttar 119850 internet will take many years to unfold. There are hundreds of lessons still to be learnt. But with persistence, some Australian wineries will gain great benefits from marketing their wine on repparttar 119851 web.

Darby is an expert on alternative grape varieties and the wines made from them in Australia. He is webmaster of Vinodiversity at http://www.vinodiversity.com

4 Steps to Selling More With Your Web Site

Written by Charlie Cook

Continued from page 1

> 4 Steps to A Web Site that Sells

1. Create Your Web Plan and Marketing Content Before building or renovating your web site, you, too, should identify how your web site fits into your marketing strategy. Clarify and delineate repparttar actions you want visitors to take and how to structure your site to get prospects to contact you and buy your products and services.

Organize site content and pages to mirror prospects' decision-making process, moving them step-by-step towards a sale. Write content that motivates prospects to continue reading and browsing your site and includes appropriate use of keywords to help boost your search engine rankings.

2. Hire a Web Designer/ General Contractor Once you have a plan and repparttar 119837 supporting marketing copy ready, find a web designer who can put these elements together to create an easy-to-navigate site whose overall look and feel supports your positioning objectives. Many web designers function as general contractors and will sub-contract repparttar 119838 programming required to create forms, manage databases, email or online shopping cart systems.

3. Market Your Web Site Most people make repparttar 119839 mistake of waiting until their site is built to think about marketing it. If you started with repparttar 119840 previously defined web plan, you will have avoided this mOney-losing blunder. But don't assume that people will find your web site on their own.

Use free promotional activities such as distributing your articles to get attention. Consider advertising in newsletters and/or using pay-per-click advertising.

4. Maintain Your Web Site Just like that dream house, a web site needs regular upkeep and updating. Allocate repparttar 119841 time and money to see that repparttar 119842 site is well maintained, whether you learn to update text yourself, have someone in your company do it, or give repparttar 119843 job to an outside professional.

The beautiful home you carefully planned and built creates repparttar 119844 physical context for you to eat, sleep, relax and enjoy family and friends. Your web site should create repparttar 119845 marketing context to help you get prospects' attention, build relationships, and generate leads and s.ales.

Use repparttar 119846 four steps above to build or renovate your web site and you'll have a site that is more than a flimsy stage set; you'll have a web site that will help grow your business.

2005 © In Mind Communications, LLC. All rights reserved. - The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

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