Marketing Tourism Online, part two: Attracting Visitors to your Website

Written by Bryan Wilson


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Consider buying pay-per-click advertisements in popular search engines like Google and Yahoo!, or using Overture. You'll never pay more than you specify per click and per day, and these can be very effective while you are still working to build a search engine ranking that puts your website onrepparttar first page! Beyond search engines

Include tools on your site for visitors to tell others about your website, products and destinations! Consider using electronic postcard tools or offering subscriptions to free email newsletters (which should, of course, contain links to your site!). The topics of email newsletters and multimedia tools will be covered in subsequent articles in this series.

Consider writing articles for submission to Web article banks, sites which offer free articles for use in websites, email newsletters, and other communications (You may be reading this article via an article bank submission!). In return for use of your article, you receive a listing of your name and company and a link to your website. This can also be a good way to establish yourself or your organization as an "expert" in your field or tourism domain.

Also consider frequenting relevant Usenet discussion lists (e.g., rec.travel.japan) and Web-based bulletin boards, or joining email discussion groups, to offer advice in your area of expertise or about your destinations. Don't spam and do follow their rules of "netiquette", or online behavior. Do include your Web address and a short business description with your "signature" atrepparttar 124731 bottom of your responses. Not only will you attract visitors to your site, but you'll learn aboutrepparttar 124732 concerns and interests of potential customers. You can incorporate questions (paraphrase or attribute) and your answers into an FAQ (Frequently Asked Questions) section on your website!

Paid Web banner advertising can be cost-effective if properly targeted and timed, and ifrepparttar 124733 message is right. The same holds true for ads in print and other media (but these are outsiderepparttar 124734 scope of this article). In conclusion

There are many techniques for attracting visitors to your website. Make sure you coverrepparttar 124735 technical basics like search engine optimization, but don't focus on technical tricks or spam methods—you may be removed from search engines and turn away potential customers. Offer quality content, find online partners to share links, and be a bold online networker!

The next article in this series will present (Sept 2004) guidelines forrepparttar 124736 creation and use of websites.

(Seattle, USA; August 2004)

Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions Leave Home Productions (http://www.leave-home.com) provides marketing services and tools to tourism-related businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals.


The Stampede Secret of Marketing Using RSS Feeds

Written by Laura Childs (c) 2004 www.smartzville.com


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Wrong! Creating and marketing with RSS Feeds can be both extremely profitable and incredibly easy!

Originally RSS Feeds were created for broadcasting stations and newspapers, but oncerepparttar 'average Joe' discovered them and started 'spreadingrepparttar 124730 news', their popularity surged torepparttar 124731 masses!

There has been a lot of speculation lately thatrepparttar 124732 next generation browsers (Navigator and Explorer) will containrepparttar 124733 ability to read feeds directly. If this isn't a testament torepparttar 124734 growing popularity of RSS Feeds, I don't know what else could convince you!

Position yourself ahead ofrepparttar 124735 pack on this RSS Feed phenomenon!

Laura Childs is a niche marketer who clicked on a little blue button one day and decided to investigate further. The result of her research in RSS Feeds was doubled subscription rates, traffic and income within 2 weeks time! To learn more about RSS Feeds, visit www.stampedesecret.com for a free ecourse and co-authored product with Joe Vitale.


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