Marketing To Forums: Part 2

Written by Dave Brown


Continued from page 1

Let's ignorerepparttar fact that you're targetingrepparttar 120656 wrong audience. There's another problem with this. A lot of people who read your message may be looking for good affiliate products to promote. So they might click your link just to see if this might be a good affiliate program.

In this case, you may be creating more competition for yourself. You're giving people a link to an affiliate program that's (presumably) working for you. Usually, I would prefer to keep a good affiliate program to myself. I don't need more people competing with me.

One last issue to think about when including links in your signature. This complicatesrepparttar 120657 picture a bit.

So far, I've been talking about how to effectively advertise products to other people. But there's also another good reason for including links in your signature. You may want to advertise to search engines.

Here's what I mean by that. Whatever you post on a forum will probably be indexed by search engines eventually. And if there are links in your post, thenrepparttar 120658 search engine spiders will follow those links.

So your posts on forums could actually serve as incoming links to your own web sites. If this is your purpose, then you may want to formulaterepparttar 120659 title of your link a little differently.

You should base your link title on keywords that are appropriate for your web site. For example, if I'm selling a product that cloaks affiliate links, I would probably link to it with something like "cloak affiliate links" or "cloaking affiliate links". And I would userepparttar 120660 *same* title for this link *every* time I posted it to a forum.

You can see that your approach to creating a signature for forum posts will be different depending on what your purpose is - to advertise to people or search engines. So make sure you know what your purpose is, and link accordingly.

P.S. If you missedrepparttar 120661 first article on marketing to forums, you can read it now at http://www.dave-brown.com/articles/forums1.html.

Dave Brown is a self-taught marketer and software developer. He also publishes the uncommon and uniquely original newsletter on making the most of your life - A Fresh Perspective. You can learn more at http://www.dave-brown.com


Create a Website--Retail Style

Written by Al Hanzal


Continued from page 1
Step Three: Sales Presentation The customer asks to seerepparttar solutions. She wants to see ifrepparttar 120655 products match her expectations. The sale person makes his presentation and shows how his product solvesrepparttar 120656 customer’s problem. Step Four: Customer Assurances The customer seesrepparttar 120657 solution. She asks questions and raises objections. How isrepparttar 120658 solution better than others? What makes it different and better? The sales person provides guarantees and other ingredients to set his solution apart from his competitors. Step Five: Makerepparttar 120659 Sale The customer is ready to buy. She wants an easy buying process. She wants it simple and fast. She wants to knowrepparttar 120660 terms, etc. If you have a simple easy process, you makerepparttar 120661 sale. Step Six: Follow Up The final step is a follow up. A good retail business always follows up with their customers. With thank you notes, a mailing list, they build a relationship withrepparttar 120662 customer for repeat business. Now compare your website withrepparttar 120663 retail buying process.

Al Hanzal has been working in small business for 14 years. He produces easy to use tools to increase small business profits. You can find him at www.innovativesellingskillsforsmallbusiness.com


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