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All of these titles give you a clue as to what message is about. If it's too generic, then people may not be intrigued enough to read message.

But once someone opens your message, you still have work to do if you're going to get them click on your ad.

Most importantly, only put an ad in your signature. Don't make your whole message an ad. That will be frowned upon.

So if ad is only in your signature, then you're once again in a position where you need a title that will get people to click. The same rules that apply to title of your post apply to signature.

But let's get back to a point I mentioned above. You need to make sure that people that see your ad are right people. The kind of people that buy whatever you're advertising. The way to do this is to advertise something that is relevant to topic of your message.

For example, when I respond to a question about web hosting, I include an ad for my web host guide.

At very least, make sure that whatever you're advertising is something that people on forum are likely to be interested in. A lot of people make mistake of advertising something completely off topic.

If you're posting a message to one of two forums I mentioned above, then you know people there are generally interested in internet and ways to make some cash.

So if you include an ad for an online pharmacy or health supplements, you're targeting wrong audience. There *might* be some people there who are interested in those things. But there are probably a lot *more* people there who are interested in things like list building and getting traffic to their web sites.

You're more likely to get clicks if you target ad to audience.

Just common sense advice. But sometimes common sense gets lost when we think too much.

If you'd like more tips on posting to forums, then Harvey Segal has a great ebook you can download (no charge) at http://www.supertips.com/forums

P.S. Forums can be a great place to learn, and they only cost you your time.

Keep your signature limited to only a couple of lines. Otherwise, it will scream advertisement and people will automatically ignore it. Remember, subtle is key.

Start out with your name and website address, then add a tagline or your latest sale or giveaway. There must be a reason for recipient to click through to learn more about your business.

Here's a sample: --------------------------------------- Megan Corwin Online Marketing Coach Become a member of http://www.wahwoman.com community and list your business free. ---------------------------------------

Have your signature file populated on every email you generate. You never know when someone will forward your email on to a friend or colleague, so make sure it is there.

Go ahead and spread your good germs!

Megan Corwin has combined her marketing and web site development skills with her love of Internet surfing to become an online marketing coach. With over eight year’s experience developing software and marketing for a software company, she enjoys sharing her talents with small business professionals to help them enhance their online presence.