Marketing Tactics for eBay Auction AdsWritten by Chuck Mullaney
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Pricing. Again, more of a marketing or psychological factor than most think it is. Information products are even more suited to this because their value is based, partly, on perception or what people think it should cost. That literally means that a new product can sell more units priced higher than comperable products just because it's more expensive! Now, what I just said was not that they sell for more so they make more. I said "units". It's possible to sell 10 for one price and 10 for a higher price, quicker. If whole dynamic, or feel of ad, gives item a higher perceived value, rather than a "ripp off", they may even move faster because of being more expensive. I'm beating this horse because most people are trained opposite of this, that cheaper is better... Pricing is a tool, just a really important one to get right. Traditional ad copy is usually a sales letter that is absolutley focused on purchasing your interest with well placed, and sometimes viosually appealling, words. Just as title was only to get you to click ad, headline or first words in desciption should be focused on getting you to read it and go to next line. That's where hand off takes place and now it's second area or headline's job to kepp you and send you to next. Just that methodical. The only way I can see to do this effectively is being obsessive about it. Invest some time in this because it directly effects your income, period. Sometimes I like to write most of ad, right off top of my head, then go over it with a fine tooth comb, making adjustments, over and over and over and over... Till it works and flows properly. Every great marketer has seemingly strict opinions as to which words to use or not and which colors to use or not. The funny thing is that a huge part of a marketer's job is to test new things and question there skills to hone them. I'm caught up in this circle all time... Your "store" policies. The only way to really get idea of why you need to be particular about things such as this is to look around at other auctions. You will definately run into some cheesy ones and some really well done policies. Now pick which seller you feel more comfortable paying money to "up front" for a purchase... Get my point..? Be a pro at all times, trust me; everyone is watching. Make your store policies more fair than most and make them easy to read and understand. Don't write them exactly way you want to see them, smarter people than you will read them AND dumber people than you will read them. You need to make each of us feel good about you here.Once you grasp these as truth that they are, you'll see potential of eBay just because you will simply be in minority! These are first steps of becoming an extremely over paid telecommuter or PJExec. Respectfully, Chuck Mullaney eBay Powerseller with 100% positive customer feedback Education Specialist trained by eBay (ranked 1 out of 583 in exam results) CEO and founder of: http://www.PajamaExecutive.com http://www.ChuckMullaney.com
Chuck Mullaney, aka. the original "Pajama Executive", is a High Level eBay Powerseller with 100% positive feedback and has generated close to ½ a million dollars online, in the past 13 months. Chuck is an eBay trained Education Specialist, currently ranked number 1 out of the 583 eBay certified trainers worldwide. Chuck has zero employees, and as the founder of PajamaExecutive.com, you can actually find him working at home, alone, in his pajamas.
| | Essential Marketing Element - Win The Trust of Customer for Long Term Benefits by Arun Tibrewal (www.arun.info)Written by Arun Tibrewal
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Comparative Campaigning is a debatable facet for it is a tacit acceptance of existence of a competitor and would work to his advantage. It is best not to acknowledge his existence at any point of time. The discerning enlightened customer of today is market savvy and has access to an array of products addressing same segment of customers. The product with an edge would be one which exceeds customer expectations at all time and delights customer at a competitive price and prides itself in consistency of services rendered and inculcates a long term association with customer. A tall order at that nevertheless an achievable one to say least, all it needs is ingenuity and tact. The success in marketing then does not lie in selling an Air conditioner to an Eskimo for it would be akin to a breach in faith and will not inculcate a long-term association! If you are enlightened, perceptive, multifaceted, communicative, innovative and quick witted - look no further - marketing fraternity needs you!
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.net and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links. http://www.i-wayhost.net http://www.arun.info http://www.siplnet.com
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