Customer Retention, final measure of marketing success, is closely tied to Customer Satisfaction, Profitability and Market Share.

A satisfied customer is likely to remain loyal to a brand, thus enhancing market share over long-term, as new customers are acquired. Retained customers increase profitability of a brand. In course of acquiring new customers, retained customers’ purchases can be counted on for continued profit performance.

It’s widely known that it’s five times more expensive to acquire a new customer than it is to keep an old one. Makes you wonder why marketers don’t generally invest more in Customer Retention, doesn’t it?

Few business organizations focus on all four elements of marketing success, probably because they’re difficult to balance and manage as separate items, yet they’re strongly interdependent.

The four elements of marketing success are reasons enough for financial managers and marketing managers to gain a better understanding of one another’s’ disciplines and work toward common good of their companies.

Google AdWords (https://adwords.google.com) have potential to bring you a very large income, but you must have right keywords to get enough targeted visitors to your site. Once there, you must then convince them to purchase product you're advertising. Plus, since you pay for each click your ads receive, you have to be sure your return on investment is enough to make those ads worth your while.

But what if you could display ads on your website and, instead of getting pennies for a click, you could earn a commission for products that sell? That would be another type of passive income, and potentially more profitable, too. It's sort of best of both worlds.

There *is* a way to do such a thing. It's a simple "copy and paste code" script called ClickBank Buddy. (http://www.home-business-on-a-budget.com/CBBuddy.htm)

When visitors come to my site, they see ads displayed for various products and services listed in entire ClickBank database. When they purchase from those ads I get commissions. Pretty nifty, huh?

While you can't get money for nothing, you *can* get it for almost nothing, by implementing passive income-generating techniques. And best of all, these specific techniques can earn you an income from your unused web real estate, that excess space on your website!

So which method do *I* use to create passive income? All 3, of course. You can never have too much passive income, right?

And earning income from more than one source is called "multiple streams of income," which is how top earners make so much money. They don't put all their eggs in one basket. But... that's a topic for another article entirely.

Denise Hall is the owner of Home Business on a Budget which specializes in tools and resources for your home business needs. Visit http://www.home-business-on-a-budget.com today. Get weekly articles, money-saving tips and resources here: http://www.home-business-on-a-budget.com/subscribe.htm