Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market

Written by Catherine Franz


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Third, make a list of your "pet peeves." What gets you angry? What do you wish people wouldn't do? What do you want people to "get" or "get sooner?"

One of my pet peeves is a teacher telling students how hard something is going to be for them "before"repparttar student starts. It sets up their failure; it sets it up to be hard. I do not believe any teacher hasrepparttar 120691 right to say what is hard for someone else. It just might be easy for them. This pet peeve didn't come out until I started attending many writing conferences throughoutrepparttar 120692 United States. Every single author kept telling other writers how hard writing is. When I talked with many successful and to be successful writers, they told me they always found writing easy not hard.

Yours could be "people changing lanes without signaling." A challenging one to connect with you and your expertise. I did this as an ecourse and sold it to AAA for their web site use. They used it for a whole year on their web site. There are branch offs to these, like, "How to stay inrepparttar 120693 NOW while you are driving," or "How to stay present when driving."

If you don't know what your pet peeves are, ask your spouse, your friends, your coach. I bet they know yours.

Three Ways to Market Ecourses

1. Add to your web site and ezine. 2. Submit to every online newsletter (ezine) you can find. Do a search on Google.com to generate a list of sites that will allow you to submit your link. 3. In your e-mail software, create a signature withrepparttar 120694 announcement for this ecourse.

Strategy

Complete one course a week if you are aggressive until you have ten. Draft, edit two or three times, and have it professionally edited. Write a marketing paragraph and your signature lines. After ten, you will begin to see topic possibilities everywhere and you will haverepparttar 120695 techniques and system fairly down pat. After 10, pick one or two days a month and just write ecourses. Then begin seeing topics and creating ecourses that you can sell. Now you can start creating residual revenue. Write and market, write and market, and keep on going. You can do this for a year and have 50 or 60 of them done. Then you can skip writing any forrepparttar 120696 next year or two and focus in on another marketing tactic.

Another strategy is to hire someone else to write them for you and you focus onrepparttar 120697 marketing only. Onrepparttar 120698 other hand, you write and have someone else market. The more you can leverage to other people’s time,repparttar 120699 money and success you will have.

Internet marketing and making money online is serious business, just like any business inrepparttar 120700 "real" world. Just like any business, you have to put forth an effort in order to succeed. You need to invest time and money. It never ceases to amaze me how some people relentlessly expect to succeed without making an investment of any kind.

Go ahead, give it an honest try. I believe it will work for YOU if you work with it! Let me know about your success.

Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author. Subscribe to her award winning daily marketing ezine, Light Bulb Moment at http://www.AbundanceCenter.com.


MARKETING CONVERSATIONS, AND CONVERSATION STOPPERS

Written by Nina Ham


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Viewed in this light,repparttar imagined door slamming shut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information aboutrepparttar 120690 needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gottenrepparttar 120691 word out to one more person about your services. Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversation fromrepparttar 120692 outset, presuming instead that rather than talking, you have to convince or even manipulaterepparttar 120693 prospect. A Second Opinion might point to a more promising line of inquiry such as: How do I quickly and accurately inform myself about my prospect’s needs and present my services as an effective solution? Shiftingrepparttar 120694 internal voices – abandoningrepparttar 120695 conversation-stoppers or door-slammers and instead framing a question - gives you a good chance of getting off on positive footing forrepparttar 120696 actual conversation. It’s very helpful to remember that even ifrepparttar 120697 prospect says no, this doesn’t have to be your last opportunity. When you relax intorepparttar 120698 conversation, into listening and asking as well as telling, you may hear an interest or need that has no direct connection to your services but provides a basis for staying in touch. This will indeed have been a successful marketing conversation! Good luck.

Nina Ham, certified coach and licensed psychotherapist, is principal of Success from the Inside Out, providing individual coaching and teleseminars to build the skills, attitudes and habits for sustainable success in your career or business. Mail to: Nina@womenssuccesscoach.com, subscribe in subject line, for free monthly e-zine, or visit http://www.SuccessfromtheInsideOut.com.


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