Marketing Refinement is Always a Step Towards SuccessWritten by Dean F. Mapa
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The point is, you need to test different strategies and, if possible, find one that is compatible to what you can do or enjoy doing. Working on something that you have an aversion to can only lead to stress and frustration if it turns out to be fruitless. Thus, a refinement of strategies can only bring you a step closer to success. 3. Your resources. Determine what you have. Do you have more time, less money; or do you have more money but less time? Perhaps you have an equal dose of both. Learn how to use both to your advantage. Contrary to what marketing trends want to dictate, there are still inexpensive and free resources one can use to effectively market. Go to my site and take a look what these are. In contrast, there are expensive systems out there that give you nothing but hype. Worse, they're outright scams. You can try to find out what these are by going to Alexa.com and typing in a site you're doubting or you can visit marketing forums, where you can get a ton of excellent information. In conclusion, online marketing has to be valuable to you if you wish to succeed in this business. It will return to you what you make of it. If you treat it as cheap dirt, that's what you'll reap. If you treat it as a business worth maintaining and refining, you'll soon enough discover gem that it is. Copyright 2003 Dean F. Mapa
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| | Weaving Culture Into e-Commerce Written by Gary Hyman
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I thought it may be helpful to take a look at product from a very high level... It’s a website development tool that automates creation of complex websites. ShopFactory has a lot in common with Microsoft FrontPage, because ShopFactory never requires you to program HTML code. However, experts do have option of customizing appearance with manual HTML entry. ShopFactory also supports templates that change colors and appearance of your entire website with a couple mouse clicks. Finally ShopFactory manages toolbars for navigation throughout your website. Despite high-level similarities with Microsoft FrontPage, ShopFactory is a very different tool. Whereas FrontPage is designed to handle generic websites, ShopFactory is specifically designed to build shopping carts. Therefore ShopFactory automatically manages functions that are required for shopping carts. Some examples are a privacy policy, an introductory front page, departments, product pages, an item cart, checkout, shipping cost calculations, and payment handling. All of these functions are automated, so you and your staff can focus on describing your company and your products without getting tied down in technical details. The Website Wizard ****************** After running ShopFactory for first time, program presents you with Website Startup Wizard designed to step you through process of setting up your first site. First Wizard asks you about introductory (index.html) page, with fields for Title, Introduction, Description, and Logo Image. All fields are optional, and difference between Introduction and Description are position on page and size of font used. The next step of Wizard asks for theme of website. Themes are a preconfigured settings for overall look and feel of website, including fonts, colors, graphics used to spice up site, location of navigation bar and title, location of “Add to Cart” button relative to items, and other settings. In demo version of software there are already 33 different themes, plus several color options within each theme. The themes are also customizable, allowing you to start with a default theme and modify it to your requirements. It is important to emphasize that theme settings span all pages of your site, for a consistent look and feel throughout site. Once you select theme of site, Wizard asks you for contact information for company. This information is automatically inserted into relevant pages of site, such as About Us page. Next in Wizard is Classification page, which lets you select up to 15 categories for your site, Such as Beverages (Alcoholic, Coffee and Tea), or Children (Baby, Gifts), etc. These categories are used to list your site on company’s portal mall. The final step of Wizard presents you with various Optional Settings buttons. We will discuss these, along with some advanced features of ShopFactory in another article. Lastly you press “Finish” in Wizard, which will leave you at main window of ShopFactory. Here all of various components of your website are listed in left panel, where they can be easily edited or modified. From here you should save your website, and you also have option of previewing website in a web browser. It is important to remember that all settings configured by wizard can be edited or modified later via several properties panels. The wizard provides a mechanism to get a basic website working very quickly. As you are stepping through Wizard don't spend too much time deliberating various details, because they are very easy to preview and change later. A demo version of ShopFactory is available at: http://www.shopfactory.com/index.html Last Words ********** As you can see language presentation is an extremely important component to be successful in International e-Commerce Market. Hopefully these two shopping cart solutions will help with your e-Commerce initiative. They are proven and tested to work in International e-Commerce arena.
Author: Gary Hyman has lived and worked Internationally over the last 20 years. He is a well known e-Commerce consultant, assisting organizations to expand their e-Business globally. He can be reached at info@ecommercegrowth.com. The e-Commerce Growth Group at http://www.ecommercegrowth.com/.
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