Continued from page 1
My core business is "personal investment management." If you search that on Google you will get about 11 million results. I currently rank number 8. And that's among ‘who’s who’ in investment management, companies that invest big bucks to manipulate getting high rankings on search engines.
Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles.
Now, maybe you like this idea but think you can't write quality articles. I'm not a writer, but my articles get picked up by e-zines and article banks all time. How does that happen? It's actually simpler than you think.
There are two aspects to writing; 1. actual content and 2. writing style. If you’ve been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don’t worry about style; just write quality content that will be helpful to your potential customers.
Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on same level as a professional writer. So I have a second secret to success.
One of my clients is an award winning Hollywood writer and he “enhances” my articles. It’s usually not a lot of work, but at times I need a better transition from point A to point B. Since content is clear and basically organized, he doesn't have to spend any time researching or "doing heavy lifting." He can devote his attention to enhancing quality of presentation, and that doesn't take long or cost much.
[If you need help with writing you may contact Laren Bright (firstname.lastname@example.org) and tell him I sent you.]
I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn't have to worry about form and could concentrate on my long suit: content.
It’s hard to beat results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business.
Ulli Niemann is an investment advisor and has written about methodical approaches to investing for over 10 years. He is stepping out of his comfort zone to write about different areas in which he has gained experience that can assist others. You can reach him at: www.successful-investment.com