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What Can I Do To Score Higher With Click Popularity Algorithms?
Since
scores that generate search engine rankings are based on numerous factors, there's no magic formula to improve your site's placement. It's a combination of things. Optimizing your content, structure and meta tags, and increasing keyword density won't directly change how your site performs in click-tracking systems, but optimizing them will help your web site's stickiness measurement by ensuring that content is relevant to search query. This relevance will help it move up rankings and thus improve its click popularity score.
Search Engines Can Use Click Through Strategy to Improve Results
Search engines need to keep an eye to new technologies and innovative techniques to improve quality of their search results. Their business model is based on providing highly relevant results to a query quickly and efficiently. If they deliver inaccurate results too often, searchers will go elsewhere to find a more reliable information resource. The proper and carefully balanced application of usage data, such as that collected by Alexa, combined with a comprehensive ranking algorithm could be employed to improve quality of search results for web searchers.
Such a ranking formula would certainly cause some waves within search engine community and with good reason. It would turn existing search engine results on their head by demonstrating that search results need not be passive. Public feedback to previous search results could be factored into improving future search results.
Is any search engine employing such a ranking formula? The answer is yes. Exactseek recently announced it had implemented such a system, making it first search engine to integrate direct customer feedback into its results. Exactseek still places an emphasis on content and quality of optimization, so a well optimized web site, which meets their guidelines will perform well. What this customer feedback system will do is validate entire process, automatically letting search engine know how well received a search result is. Popular results will get extended views, whereas unpopular results will be pushed down in ranking.
Exactseek has recently entered into a variety of technology alliances, including creation of an Exactseek Meta Tag awarded solely to web sites that meet their quality of optimization standards. Cumulatively, their alliances combine to dramatically improve their search results.
ExactSeek's innovative approach to ranking search results could be beginning of a trend among search engines to incorporate traffic data into their ranking algorithms. The searching public will likely have last word, but webmasters and search engine marketers should take notice that winds of change are once again blowing on search engine playing field.
About The Author Richard Zwicky is a founder and CEO of Metamend Software, a Victoria, B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around world as a leader in its field. Employing a staff of 10, firm's business comes from around world, with clients from every continent. Most recently company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations, as well as their cutting edge advances in contextual search algorithms.
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Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria, B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations, as well as their cutting edge advances in contextual search algorithms.
