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Why do you promote?
The purpose of promotion is to bring in more business and enlarge your customer base. Always try to bring in as much business as you can. It sounds like an obvious thing to say but many people still donít follow this rule. Donít assume any number of new customers will be too much for you to handle. If you have that much business you can always bring on temporary or temp-to-permanent staff to handle work load.
How do you promote?
There are more ways than you would ever think. Have you ever heard someone say, "I never promote and I am always busy" OR "I donít have to promote, all my business comes from word-of-mouth"? They may not be aware of how theyíre doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they donít promote. (Sound funny? Itís still promoting.) Maybe their canary yellow window ledge with bright red apples on shelf behind it attracts so much attention that they donít need to do anything else. Well here are some ideas you can do "knowingly" to drive in business.
Every action that every member of your staff engages in is promotion. Whether good or bad every action is giving someone an impression of how your company is or does business. Here are a few examples.
a) Greeting your customers with a smile is a great place to start.
b) Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.
c) A neatly packaged product, shipping label on straight, promotes that you take pride in what you do.
d) Always keep updated brochures or catalogs in your reception area for people to see and take with them.
d) If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.
I suggest you sit down and write out all things that your company actually does to promote using above definition. Sit down with your staff and do a pow wow. Not only will it bring you all closer together and going for same goal, it will open your eyes as to all ways you can make your business well thought of.
Every little detail counts. Thanks for reading and good luck.
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at http://www.postcardmania.com