So what does this mean for you as an MLM business owner? Simply that you need to learn how to use to direct marketing to your advantage in gathering of prospects and converting them into distributors in your downline. Depending on amount of money you wish to spend in marketing, you have various choices you can use. But before you can decide on what route you are going to take, you first need to learn more about what specifically works and what doesn’t.

The best and easiest way to do this is simply to read books or order courses from numerous direct marketing masters. Many of these marketers have been around for years and have proven themselves time and time again. The vast majority of them started off-line but as internet continues to grow in importance they are moving online in a massive way. For more information about learning marketing for your MLM nusiness, you can visit my website MLM Money 4 U.

When you are recruiting folks look for these 7 things--and each one is worth 1 star. Add stars up after rating a prospect, and higher number, better candidate.

1) 25 years or older.

2) Married.

3) Has a child.

4) Has a fulltime job.

5) Has a Bank Account.

6) Owns a Home.

7) Can afford to invest a little money in their business.

OK--Why these particular 7 things? Because they show 3 things about prospect:

1) Solidity in their life

2) Obligation to future

3) Strong Reasons to do better in Life

INFERNO Secret:

You are looking for 5's, 6's, and 7's. But if you are talking to a 2 or a 3, well, that is your call, as there are broke people who have come into this industry and done amazing things. But they are exception. Odds are they won't do a whole lot in Network Marketing.

If someone is 25 or older, it has been proven that they have taken MLM more seriously as a future. Yes, I know there are exceptions, and Gen X folks are doing this business, but they are around 25 and up anyway.

If they are married, have kids, are working, own a home, and have a bank account, it shows they are probably MATURE enough to do this MLM business and RESPONSIBLE. These are KEY traits to successful folks in a home business.

Rate each prospect you have with this formula and work first with ones who are 5-6-7 on scale, and then call others. You must call all folks you know, as they will at least be willing to help you in some way. But understand--there are Potential STARS on your list. You now know how to Define "More Likely" to succeed that will be really serious about this business. Plus you now know who will be "Less likely" to be interested as well.

Your names you have on your list are your inventory, and you build your success equity in your group with those names. Make sure you choose inventory "More Likely" to build equity and success in your group, instead of ending up with total frustration and discouragement -- in MLM Prospecting and MLM Leads.

blessings...doug PassionFire Intl (c) 2005/ all rights reserved http://www.passionfire.com