Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity

Written by Ned Steele


Continued from page 1

Which is better?

If you can link your expertise to Topic A, you stand a great chance of getting media coverage for yourself. Jump onto that story and hold on tight.

Often, Topic A involves politics. As a subject-matter expert, your job is to explain, not to take sides. When each side has a proposal, you simply describe whatrepparttar effect ofrepparttar 144517 President's plan will be, and whatrepparttar 144518 effect of Congress's plan will be. Much ofrepparttar 144519 discussion is held on political shows, where people are constantly arguing. Avoid these types of programs, and stake your claim in consumer and business oriented shows. There are plenty. Letrepparttar 144520 noisemakers make noise, and while they do, you shedrepparttar 144521 light.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Written by Ned Steele


Continued from page 1

After you’ve had a good call, or sent something to a reporter, follow up about a week later. If you get no response, assumerepparttar idea’s either dead or filed for later consideration. No amount of follow-up calls is likely to change this cold truth – and it will actually lower your stock. Don’t be viewed as pestering – ifrepparttar 144516 initial idea doesn’t fly, wait a while, then float a new one.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use