Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets

Written by Ned Steele

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How can you find out about them? Simply ask your clients what they are reading or watching, and you’ll know exactly where you need to get your story placed.

The best way to get yourself into a media outlet is to study it first – carefully. Learning how it covers your topics, which reporters write about your areas, and how to reach them – it all becomes crystal clear once you start paying attention. This isn’t complicated or hard. Just read a few issues ofrepparttar publication you’re targeting.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.

Trade Show Promotional Products - Boosting Booth Traffic

Written by Cindy Carrera

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Another way to utilize giveaways is to create a theme for your booth, and incorporate your promotional items into that theme. Your whole booth will stand out, and will make a lasting impression. Perhaps you are an HVAC dealer. You could userepparttar theme "Stay Cool This Summer" and have people sign up for a free air conditioner. As they fill out their entry forms (which you will use as leads), you can pass out cheap plastic sunglasses with your name on them. Or, perhaps you can even hand out bottled water with your label on it. The whole theme idea is a cohesive way to build leads, build recognition and even excitement.

There is also a lesser-known way to promote your trade show booth. You can actually promote your giveaway beforerepparttar 144393 show even happens. You can send out an invitation to customers you know typically attendrepparttar 144394 shows, and on that invitation you can say, "The first 100 people to stop by our booth will get a free travel mug!" This will build traffic beforerepparttar 144395 show even opens. Another way to do this is to send out a note to current or potential clients with a small item, such as a pen or magnet and then asking them to drop by your booth. They may feel obligated to since you already gave them something.

The secret weapon here is not just inrepparttar 144396 product itself, but how it is distributed. Withrepparttar 144397 right product andrepparttar 144398 right salesperson workingrepparttar 144399 booth, promotional items can be a very powerful tool. The leads and follow-up business will prove it!

Cindy Carrera is a creative author who's written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.

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