Marketing-Minded Financial Planners, It's Not Who You Know But What You KnowWritten by Ned Steele
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But it’s what you know – your unique expertise and experience - and how you serve it up to those hungry media folks that determines whether you’ll become a media star. When they know you (or your publicist), they’ll gladly give you 30 seconds on phone to make your pitch. But – and this is harsh truth – for you to get into print or on air, they must make cold, calculated judgment that what you’ve got is newsworthy. Not even strongest relationships or friendships can bend this iron rule.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
| | Want Your Press Release Read? Add VisualsWritten by Scott Baradell
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-- Include a detailed caption in Photoshop file; many photos are tossed because cutline info can't be found on deadline -- With decreases in staffing levels at most newspapers, more submitted photos are being used than in past. However, so many photos are submitted by PR folks that if your ducks aren't all lined up just right, your submission will probably end up in trash. -- Partly as a result of reduced staffing levels, a greater portion of paper is produced in advance than in past. So submit your photo early whenever possible -- at least a week before you'd like it to appear in print.
Scott Baradell, an accomplished corporate brand strategist and communicator who has been the senior corporate communications executive for two Fortune 1000 companies, leads the Idea Grove. Most recently, Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp.
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