Try to summarize all three points in half-a-minute. If it takes longer, go back to your list and rewrite until you don't exceed thirty second barrier.

Not only do you want to mention your three points, you’ll aim to do it three times: in beginning, middle, and close of your interview. Nine points. That’s your message. How to nail a perfect 10? When you hear reporter recap and voice your message himself.

If you are having trouble coming up with a quote, try interviewing yourself. I often use this technique when I need to come up with an appropriate quote. Think, "What would a reporter ask me?" Probably something about why you are doing what you are doing, what significance of it is, or how it will change lives of your readers.

It’s often helpful to quote (with consent) clients, customers, colleagues, other experts in your area who complement your story. It shows reporter there’s more to story than some hot air blowing their way. And it makes it easier for them to assemble a complete story.