Marketing-Minded Financial Planners, Focus on Main Points During an Interview

Written by Ned Steele


Continued from page 1

Try to summarize all three points in half-a-minute. If it takes longer, go back to your list and rewrite until you don't exceedrepparttar thirty second barrier.

Not only do you want to mention your three points, youíll aim to do it three times: inrepparttar 144615 beginning, middle, and close of your interview. Nine points. Thatís your message. How to nail a perfect 10? When you hearrepparttar 144616 reporter recap and voice your message himself.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Writing a Press Release: Using Quotes

Written by Ned Steele


Continued from page 1

If you are having trouble coming up with a quote, try interviewing yourself. I often use this technique when I need to come up with an appropriate quote. Think, "What would a reporter ask me?" Probably something about why you are doing what you are doing, whatrepparttar significance of it is, or how it will changerepparttar 144614 lives of your readers.

Itís often helpful to quote (with consent) clients, customers, colleagues, other experts in your area who complement your story. It showsrepparttar 144615 reporter thereís more torepparttar 144616 story than some hot air blowing their way. And it makes it easier for them to assemble a complete story.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use