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January: Keeping that New Year’s Resolution to get yourself organized.
March: Don’t let income tax season throw a wrench into your busy life.
June: School’s out! How to remain productive at work when kids are at home and leisure activities beckon.
September: Fall’s here, time to get serious again! How to make most out of your time.
December: Holiday season – how to get it all done.
And before you know it, another year has arrived, and now your media plan is to …. start all over again! For two reasons: not every media outlet you’re targeting did story last year, and (this is part I love!) many of reporters who turned you down last year have since left their jobs and moved on. That frees you to call their replacements, who will be hearing your story for first time.
Try this right now. List months of year on a blank sheet of paper. Fill in one of your topics where it is appropriate for a particular month. See if you can find 6, 8, or even 12 reasons a year why media should do your story.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.