Marketing: Are You Focused?

Written by Lisa Packer


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By November,repparttar formerly “unbeatable” President was out of a job. That isrepparttar 142937 power of a focused message.

Are your marketing communications that focused? Or do you have one message onrepparttar 142938 radio, another in print, and still another online? If so, your messages are actually competing with each other instead of your competition.

But a wonderful thing happens when all of your “voices” are singing fromrepparttar 142939 same sheet of music: each strengthensrepparttar 142940 other and together, they dramatically increase your business. You’re spendingrepparttar 142941 same amount of money, but getting vastly greater returns.

A focused message helpedrepparttar 142942 Governor of a small state defeat a President. It can help your smaller business obliterate large competition. That’s smarter marketing.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.


6 Things I Know About Postcards That You Don’t

Written by Joy Gendusa


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Eye trail is where your eye goes when you look atrepparttar postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard andrepparttar 142936 creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.

Example:

Did YOU Notice this Postcard? Your Customers Will Notice Yours Too! 5000 Full Color Super-glossy postcards for only $389

Look at it fromrepparttar 142937 customer viewpoint – really look at it from their viewpoint and you can see what I mean by eye trail.

5) I know that you should promote only one thing at a time on your postcard.

Even if you sell lots of different products, you only promote one of them. It is fine to mention them onrepparttar 142938 back ofrepparttar 142939 postcard bullet pointed. But your main focus onrepparttar 142940 front of your postcard needs to be one product, service, item, what have you – just one thing.

Say you have a flooring store and a furniture showroom inrepparttar 142941 back. Your postcard should only talk about flooring. It is not that people who are looking for flooring are not also looking for furniture – it’s just too much information onrepparttar 142942 front of postcard.

The purpose of a postcard is to get your prospect interested with one thing. You can put onrepparttar 142943 back as just a mention: “We also have a giant showroom full of furniture.”

But onrepparttar 142944 front – one item! ONE ITEM!

If a company sells hot tubs, above-ground pools and jungle gyms they need to pickrepparttar 142945 one that gives themrepparttar 142946 most income and make their postcard about that.

6) And I know that a person could grow a company with no other marketing media.

With postcards alone, one could take a company from zero to over a million bucks in revenue or more. How do I know? Because I did it.

We mailed postcards every single week, andrepparttar 142947 more postcards we mailed out,repparttar 142948 more we grew. Yes, it is good to diversify and as we grew and became more successful and had more money to try other media, we did. Some we kept and some we nixed. Postcards are a staple that works no matter what.

These six points of postcard marketing data are proven techniques of making your postcards WOW your prospective clients while atrepparttar 142949 same time being faithful torepparttar 142950 time-honored methods that have proven to get more bang for your buck. These tips are what will put your postcard in a class all by itself.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements; visit www.postcardmania.com


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