Now, you don't have to go and give away a car, or some other high value item. I've seen successful ad campaigns that will give away a free e-book, or some other form of digital media. The cost to you, for this, is next to nothing. (Wasn't this article free?) So, free stuff is simply good.

3. Add an option to your web site where visitors can give you their email address to be kept up to date. Create a periodic newsletter that you send to those people with special deals.

Sending out a newsletter costs very little to its publisher However, publisher is able to promote and re-promote his/her site every time a new newsletter is sent out. If you provide valuable content, recipient may then forward this newsletter to a friend, and your promotion goes viral. Articles from a good newsletter can be recirculated for years and years, at no cost to you!

What's best, is that a popular newsletter can actually be an income generator! If your newsletter has a strong base of clientelle, you can charge other companies money for a small advertisement within your letter. The cost to you remains same, and you might end up turning a small profit as well. It's hard to beat that.

4. Request reciprocal links from other related web sites.

Let other websites promote your site, while at same time promoting theirs. Again, this costs you nothing, while spreading your target audience to other company's audience.

Now get to work, you have a website to promote!

Information Overload Experts estimate that we have created as much data in last 30 years as our forbearers did in last 3000 years. The Internet has made information instantly available to everyone at any time. If your customers don't like price you quoted for your product, they can find a competitor on internet, check out their price and use it to negotiate with you. Or, a customer can simply order product online from your competition. Internet users can even find out your wholesale costs and determine what your markup is. Now that's leverage.

Clearly Internet has changed and continues to change way we do business. Are you ready?