Information is available to everyone, through internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered.

Review your brochures, marketing letters, and newsletters in a new light. Does this information speak to your"Ideal Client"? Do you know who your "Ideal Client" is? Redefine these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback.

Does your collateral material speak to what you do? Is information clear or does it require interpretation? Spend time on this now and review it every ninety days.

If cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in near future, create an Information Letter.With this type of document, you can update your Advocate groups as well as former and potential clients. Again, it’s not costly and serves a specific purpose.

This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.

About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card.

You want them to keep remembering you! Nurture all these relationships and your business will grow and glow.

Copyright Updated 2004 All Rights Reserved Worldwide ~.~.~.~.~.~. Joanne Victoria works with small business owners who want to be more successful and still be true to themselves. Contact Joanne about her upcoming teleclasses based on her books: ‘Lighting Your Path! How To Create The Life You Want and her upcoming new book: "Lighting Your Path! – How To Create The Business You Want" ~.~.~.~.~ Sign up now for her FREE monthly e-zine Lighting Your Path!-Discover Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com ~.~.~ Joanne Victoria Tel: 415-491-1344 mailto:joanne@joannevictoria.com Author of : Lighting Your Path! How To Create Life You Want - Order Here! http://www.joannevictoria.com/book.htm ~.~.~.~.~.~

7. Find new target audiences for your products or services. For example, if you're selling coffee to stores try to also sell it to coffee shops.

8. Use phrase "invest in our product" instead of words buy or purchase. This makes prospects feel they're investing in their future if they buy.

9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".

10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.