Next, you will want to have a reason for people to sign up for your newsletter. People do not subscribe to newsletters without good reason and interest, so you will want to make sure that not only does your letter look professional but that it provides professional information or other items your subscribers want like access to e-books, toolkits, advice for marketing, business or other things.

Additionally, make sure you have an automated program that initiates newsletter requests and processes newsletter remove requests. IF not, you might find yourself spending hours adding new e-mail addresses and removing others. Most people would rather spend this time on their business rather than upkeep of email addresses. This program will certainly be worth whatever it costs.

Also, you should know that over 70% of sales are made after at least third contact with a potential customer, so marketing your products in a newsletter to weekly subscribers will mean increasing your sales and revenues. This is important for a successful business, so make sure you are providing cutting edge information for your subscribers and giving them a reason to stay a subscriber. Once you have your professional newsletter in place, watch as subscribers increase day after day and watch how your sales are affected as well as traffic to your site. Marketing via a newsletter can only help your web page and revenues.

5. Is your résumé / CV 56 pages long? In offline ‘real world’, just how often do you change job? Every month? I doubt it! But online, people change their direction or business with more frequency than an 8 week old baby goes through diapers. If you were an employer interviewing a candidate for a position are your company - and they presented you with their résumé or CV showing they had already had dozens of positions in a short period of time, what would that tell you?

That they are very experienced?… I don’t think so.

6. Fairytale? Storyland? Treat your online business like real business….in fact, it IS a real business, or at least that is how you should consider it. Work at it like a Hans Christian Anderson story, and there won’t be any ’Happily Ever After’. One of BIGGEST reasons why people jump from one opportunity / business to another, is simply because they don’t treat it seriously. If you consider it to be a little fun - fair enough, but don’t expect much in return.

7. Blurred vision? In other words….. FOCUS. If you don’t concentrate, or you become easily distracted, this will detract from your success, and will prove very costly. Don’t underestimate this. This is one of biggest reasons for ‘bandwagon business’ - people become easily led away from what they are doing - with lure of ‘greener pastures’.

8. Get committed. …and stay that way. The initial levels of enthusiasm are normally quite high, but then gradually taper away over time. Interest wanes, activity drops off, before you know it, you are spending less and less time on your business. That’s when next ’easy option’ seems tempting. You can develop a vicious circle of doing this repeatedly online - back to bandwagon jumping routine. Stick with it. Commit to it.

9. Do Stock Market. No - not literally. But you must INVEST - that is paramount. But before you grab your Credit Card and send it into meltdown mode - this isn’t necessarily all about money. The biggest and most vital investment to make, is your time, your energy, your enthusiasm - and you must regularly invest - keep topping it up, just like a Pension Plan or your Retirement Fund. You gotta keep adding to it. Although money will come into equation, because you simply can’t do everything for free - just don’t splash cash at every opportunity you see, without trying to turn each ’spend’ into a positive R.O.I. (Return On Investment).

10. Baahhh…..baaahhhhh…. Sheep follow sheep….follow sheep. This is another classic reason for ‘bungee business’ - or bouncing around from one to next. You see that all other sheep are going in one direction - so you follow. If ‘everyone’ is doing something, must you? It’s not necessarily best answer to go with flow, or follow crowd. Consider being contrary, contrasting, doing it with a twist - be different. You might just get edge over all other sheep.

An article by Gary Durkin Founder of the Internet Advice Center® http://www.InternetAdviceCenter.com

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