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Developing a vision for your business creates
context in which all other decisions are made. The vision statement should stretch expectations, aspirations, and performance. It needs to be powerful enough to excite and motivate both you and your employees. Without that powerful, attractive, valuable vision, why bother?
So now that we’ve agreed that having a vision is a business imperative, how do we create one?
Vision statements can take many forms. Their main purpose is to articulate
“dream” state of your business. If your business could be everything you dreamed, how would it be?
Start by writing your answers to these questions:
When I move on from this business, what do I want to leave behind? What am I really providing for my customers beyond products and services? If my business could be everything I dreamed, how would it be? What will success look like? What will this business look like when I’ve finished doing everything I want?
Then begin to fashion your answers into one or two statements that encapsulate your intentions. And to give you some inspiration, here are some real life vision and purpose statements from well known global organizations:
Amazon:Amazon.com seeks to be
world's most customer-centric company, a place where people can find and discover anything they might want to buy online Microsoft: To enable people and businesses throughout
world to realize their full potential. Cadbury Schweppes:working together to create brands people love World Vision:a world that no longer tolerates poverty.
Your business may not be global or large like these examples. Nevertheless it can still benefit from
clarity and purpose a vision provides. So dream big. And make your professional life truly rewarding and satisfying.

Megan Tough, director of Action Plus, works with small business professionals who are ready to do more than ‘just get by’. Increase your income - decrease your stress! To learn more and to sign up for more FREE tips and articles like these, visit www.megantough.com